The Post-Content Era: AI Content Strategy for Writing Tech Blogs in 2026

Since 2008 (here is our first blog), we at Macronimous have seen the web change. We’ve survived the “Pivot to Video,” the SEO wars of the 2010s, and the rise of social media. But today, we face a new question: In a world of “Infinite Supply,” who is actually left to read?

With Gen AI and tools like NotebookLM, everyone—and their aunt—has become a content creator. The internet is being flooded with “AI slop”: grammatically perfect, yet soullessly empty articles. So, why are we still here? Because the “who” is changing, and so is the “why.”

1. The Algorithm is the New First Reader

Many of our developers are not professional writers. But we managed to collect information from them and write as blog. Almost every month for people by people. But, Let’s be honest: Most content today is “consumed” by an AI before a human ever sees it. These algorithms are getting smarter at spotting “lazy” content. At Macronimous, we use AI as a tool—like a high-speed calculator—but the expertise remains human. We write for the AI to recognize our authority, so it can confidently recommend us to the human searching for a real solution.

2. Death of the “Generic Middle”

The “middle” is being automated away. If you want a generic list of “Top 10 Web Trends,” a bot can give you that in three seconds. What a bot cannot give you is:

• The “War Stories”: What happened when a real-world deployment failed at 2 AM?
• Contextual Nuance: Why a specific tech stack worked for a client in 2012 but would be a disaster in 2026.
• The Human Hand: The “jagged edges” of a real developer’s opinion.

3. From “Reach” to “Relevance”

We aren’t writing for “everyone” anymore. We are writing for the Niche Tribes. Furthermore, we are looking for the CTO, the startup founder, and the developer who is tired of surface-level noise and wants deep-dive, technical truth. In 2026, 500 loyal readers are worth more than 50,000 drive-by clicks.

4. The Human Filter

People are retreating from the open web into “closed gardens”—Slack, Discord, and private communities. They are looking for voices they can trust. Our goal at Macronimous isn’t to add to the noise; it’s to be the signal.

Our Commitment

We will continue to use AI to be efficient, but we refuse to let it be our “author.” We are leaning into our 18 years of experience to provide:

• Experience-driven insights (E-E-A-T).
• Context over content.
• The Human Connection.

The internet might be crowded, but there is always room at the top for authenticity. We will continue to write blogs for the readers who always look for authentic content.

The post The Post-Content Era: AI Content Strategy for Writing Tech Blogs in 2026 first appeared on Macronimous Blog.

There’s a conversation happening in tech circles, sometimes whispered, sometimes stated outright with a hint of dismissal: the idea of “prompt engineering.” Is it a genuine skill, or just a fancy term for typing questions into an AI? If you’ve seen skepticism or even mockery surrounding the term, you’re not alone. But as Artificial Intelligence becomes increasingly woven into our professional lives, dismissing the art and science of crafting effective prompts overlooks a crucial emerging competency.

This isn’t just about feeding keywords into a machine; it’s about skilled communication with a powerful, yet often very literal, tool.

Why Effective Prompting is a Deeper Skill Than It Seems

Think of interacting with a sophisticated Large Language Model (LLM) like commissioning a highly skilled specialist consultant. You wouldn’t give vague instructions and hope for the best. To get a valuable result, you’d need to provide:

• Clear Objectives: What exactly do you want the AI to achieve?
• Specific Constraints: What format, tone, style, or limitations should it adhere to?
• Relevant Context: What background information does the AI need to understand the request properly?
• Feedback for Revisions: How will you guide it if the first output isn’t quite right?

This process is the core of effective prompting. It’s a dynamic blend requiring:

• Instructional Design: Structuring your request logically.
• Technical Specification: Defining parameters clearly.
• Creative Direction: Guiding the AI towards a specific style or output type.
• Domain Knowledge: Understanding the subject to ask the right questions and evaluate the answers.
• Iterative Refinement: Analyzing outputs and systematically adjusting prompts – a process familiar to anyone who codes or designs.

For developers, writers, marketers, researchers, and many others, this skill translates directly into efficiency and quality. Getting the right code snippet, marketing copy, research summary, or creative concept often hinges entirely on the precision and clarity of the prompt. It’s the bridge between human intent and effective AI execution.

The Million-Dollar Question: Is Prompt Engineering Facing Extinction?

Given the rapid advancements in AI, a natural question arises: Is this skill just a temporary necessity? Will AI become so intuitive that “prompt engineering” becomes obsolete?

The short answer? Extinction is unlikely. Evolution is almost certain.

While AI interfaces are becoming more user-friendly, context-aware, and even proactive, the need for precise human direction, especially for complex tasks, isn’t disappearing. Here’s why:

1. Complexity Demands Clarity: As we ask AI to tackle more sophisticated problems, the need to define goals, constraints, and context accurately only increases.
2. Quality Requires Guidance: Achieving high-quality, nuanced, or novel outputs requires more than default settings. Skillful prompting allows users to steer the AI beyond generic responses.
3. Integration, Not Isolation: The skills involved are becoming fundamental digital literacy. They won’t vanish; instead, they’ll likely become integrated into various roles, much like using a search engine effectively or mastering spreadsheet software became standard skills.
4. Evolving Interfaces: The way we prompt might change. We may see more visual interfaces, template-driven interactions, or multimodal inputs (voice, images). But the underlying need to clearly communicate our intent to the AI will remain.

Can AI Fly Solo? The Limits of Unguided Generation

So, can generative AI tools eventually work without any prompting?

For very simple, routine tasks, perhaps. AI will get better at anticipating needs based on context. But for anything requiring specificity, creativity, or accuracy beyond the basics, the answer is likely no.

Think about it: an unguided AI is like asking a brilliant but uninformed assistant to “write something useful.” The results could be anything – potentially interesting, but unlikely to be exactly what you needed without specific direction. Effective prompting ensures the AI’s power is focused and aligned with your specific goals.

The Enduring Value of Human Direction

So, while the job title “Prompt Engineer” might evolve or merge with other roles, the core skill – the ability to clearly articulate intent, provide necessary context, and critically evaluate AI outputs – is becoming indispensable.

Instead of dismissing it as a fad, we should recognize skillful human-AI communication as a crucial competency for the future. It’s less about typing commands and more about learning how to collaborate effectively with increasingly powerful artificial intelligence.

What are your thoughts? How do you see the role of prompting evolving in your field? Share your perspectives!

The post Prompt Engineering: More Than Keywords, Deeper Than a Fad first appeared on Macronimous Blog.

Interactive content marketing is a dynamic approach that involves creating content that requires active participation from the audience In the fast-paced digital landscape of 2024, the rules of the game for businesses providing SEO services have changed dramatically. Static content alone is no longer sufficient to captivate and convert audiences. In a world where user attention spans are dwindling, interactive content marketing has emerged as the ultimate solution for engaging prospects, driving conversions, and establishing market dominance.

Interactive content marketing is an approach that involves creating engaging content that requires participation, from the audience. In the evolving landscape of 2024 businesses providing SEO services have witnessed significant changes in the rules of the game. Simply relying on static content is no longer enough to capture or convert audiences. In a world where user attention spans are becoming shorter, interactive content marketing has emerged as the solution. This is the way for captivating prospects, driving conversions and establishing market dominance.

Why Interactive Content Marketing?

There are compelling reasons for businesses to incorporate interactive content into their marketing strategies.

Enhanced User Engagement

Interactive content holds the audiences’ attention effectively than regular static content. By incorporating elements such as quizzes, polls or interactive infographics, you can engage users in a two-way dialogue. This not makes the content more interesting. It also increases the time users spend on your platform, providing greater opportunities for conversion.

Higher Conversion Rates

Interactive content is not just entertaining; it also serves a purpose. Tools like calculators, configurators or assessments can help users make decisions easily. For example having a mortgage calculator, on a real estate website can directly lead to inquiries or applications. By this way, they not only offer value to the user and guide them down the sales funnel more efficiently.

Some examples of interactive content marketing

Lets take a look, at some examples of content marketing that can give you an edge in the landscape:

1. Quizzes and Surveys: Quizzes and surveys are popular because they encourage user participation and feedback. They can be fun, educational or insightful depending on the topic. For instance, a skincare company could create a quiz called “Discover Your Perfect Skincare Routine” to engage users and recommend products based on their skin type.
2. Interactive Infographics: Unlike static infographics, interactive infographics allow users to explore different data points hover over elements for more information and interact with the content. This format is ideal for presenting data or statistics in an engaging manner.
3. Calculators and Tools: Providing calculators or tools can be valuable for users looking for results. For example, a financial services company might offer an “Investment Calculator” that helps users estimate returns on investments based on scenarios.
4. Interactive eBooks and Whitepapers: Traditionally, eBooks and whitepapers are PDF documents. However by making them interactive with features like links or embedded multimedia elements they become more engaging, for readers.
5. Interactive Video Content: Incorporating elements of animations and multimedia can make them more interactive and captivating for users. When videos become interactive, viewers are given the opportunity to make choices or decisions that impact the storyline. This style of video, similar, to a “choose your own adventure” format, not entertains but also keeps users engaged as they shape the contents’ outcome.
6. Virtual Reality (VR) Experiences: Additionally, virtual reality (VR) experiences can take immersion to the level. Industries such as estate, tourism or product demonstrations can greatly benefit from VR by allowing users to virtually explore properties, destinations or products. Personally speaking, I have expectations for Apple in this space, as I believe they will become pioneers with their Vision Pro technology.

The Power of Engagement

In today’s landscape of 2024 businesses are fiercely competing for their audiences’ attention. Therefore, engagement has emerged as a metric for success. Interactive content marketing becomes the key to capturing attention and holding onto it for periods on your website. By providing an experience of static content alone, you deliver value and entertainment while ensuring personalization that cannot be matched.

SEO Benefits That Skyrocket Your Rankings

As a digital marketing company, you understand the significance of SEO in driving organic traffic and leads. Interactive content marketing seamlessly complements your SEO efforts and can significantly impact your rankings. Search engines favor content that keeps users on a page for extended periods, lowers bounce rates, and attracts backlinks. Interactive content ticks all these boxes, making it a valuable tool for enhancing your website’s visibility in search engine results.

As a marketing company, you are aware of the significance of SEO, in driving organic traffic and generating leads. Interactive content marketing is an addition, to your SEO efforts. It can have a significant impact on your search engine rankings. Search engines prioritize content that keeps users engaged, reduces bounce rates. Attracts backlinks. Interactive content checks all these boxes, making it a valuable tool for improving the visibility of your website in search engine results.

The Rise of Personalization

In an era where users expect personalized experiences, interactive content marketing shines bright. Tailoring content to individual preferences not only deepens user engagement but also fosters a stronger connection between your brand and your audience. By showing that you understand your users’ unique needs, you position yourself as a brand that genuinely cares, earning their trust and loyalty.

Data-Driven Insights for Targeted Strategies

Beyond engagement and personalization, interactive content marketing offers a treasure trove of user data. As users interact with your content, they leave behind valuable insights into their behavior, preferences, and pain points. Leveraging this data empowers you to fine-tune your SEO and content strategies, ensuring that your efforts are always aligned with your audience’s interests.

A Competitive Edge in the Digital Landscape

In a fiercely competitive market, staying ahead is crucial for survival. Embracing interactive content marketing in 2024 gives your digital marketing company a cutting-edge advantage. By offering innovative and immersive experiences, you distinguish yourself from competitors and position your brand as an industry leader that understands and adapts to the changing demands of the audience.

Fostering Brand Authority and Trust

Interactive content that delivers value and knowledge showcases your expertise in the field. As users engage with your content and gain insights, your brand gains authority, credibility, and trust. When consumers trust your brand, they are more likely to choose your services over your competitors, leading to increased conversions and business growth.

Strategically Nurturing Leads and Conversions

Interactive content is a powerful tool for lead generation and nurturing campaigns. By providing valuable and entertaining experiences, you attract potential customers and guide them through the conversion funnel effectively. Interactive quizzes and assessments, for example, can help users identify their needs and find tailored solutions, making them more likely to convert into paying clients.

The Multi-Channel Advantage

Versatility is crucial in 2024 when it comes to marketing strategies. Interactive content can be seamlessly integrated across channels such as websites, social media platforms, email marketing campaigns or mobile apps. Embracing this channel approach ensures that your interactive experiences are accessible, to your target audience, no matter where they are.

In today’s changing landscape of marketing, staying relevant is of utmost importance. Embracing content marketing is no longer a choice but a crucial requirement. The advantages it offers such, as increased user engagement improved SEO rankings, lead generation and brand authority building will play a role, in shaping the success of your marketing company in the future. So don’t hesitate to explore the realm of content and captivate your audience like never before. Engage, convert and establish dominance – it’s time to unleash the potential of content marketing.

The post Engage, Convert, and Dominate: The Power of Interactive Content Marketing in 2024 first appeared on Macronimous Blog.

The year 2023 will undoubtedly be remembered as a pivotal moment in the advancement of Artificial Intelligence (AI). From groundbreaking scientific breakthroughs to the ubiquitous presence of AI in everyday life, this year has witnessed the undeniable impact of this transformative technology. As a Digital marketer, you should be using tools like ChatGPT. We at Macronimous use AI tools extensively, especially AI Tool for Digital Marketing! The new kid to join is Gemini from Google!

Google Gemini is an AI tool developed by Google AI and unveiled at the Google I/O 2023 event. It brings forth advancements when compared to models, like PaLM 2 with a strong focus on three key aspects:

1. Multimodality: Gemini has the ability to comprehend and interact with information in formats such as text, images, code and data.

2. Efficiency: This model seamlessly integrates with tools and APIs making it highly efficient for incorporating into existing workflows.

3. Future innovation: Gemini is designed to pave the way for capabilities like memory and planning.

Now, let’s explore how Gemini can prove beneficial for users of Bard and ChatGPT in the realm of marketing:

Content creation:

Creative content formats:

Both Bard and ChatGPT can harness the power of Gemini to generate an even wider range of captivating content including poems, scripts, musical pieces, emails and more.

Personalized content:

With its advanced natural language understanding, Gemini enables personalized content creation tailored specifically to individual users. This personalization contributes to engagement rates and increased conversion rates.

Platform optimization:

By comprehending platform algorithms and user preferences, Gemini empowers users to create optimized content that caters to various platforms such as social media or search engines.

Overall, Google Gemini holds potential in revolutionizing marketing practices by offering enhanced capabilities, for creative content generation and personalized user experiences. Data analysis and insights:

Uncover information, from a range of data sources:

Geminis ability to handle data formats allows users to delve deeper into their marketing campaigns, including analyzing social media data, website analytics and customer reviews.

Anticipate trends:

Thanks to its AI capabilities, Gemini can examine past data and make predictions about upcoming trends. This empowers users to make decisions based on evidence and stay ahead of the competition.

Streamline tasks:

By automating tasks like data analysis and reporting, Gemini saves users time that can be better spent on aspects of their marketing campaigns.

Google Gemini has the potential to revolutionize how Bard and ChatGPT users approach digital marketing. Its capabilities enable them to generate content, gain profound insights from their data and automate tedious tasks. Ultimately, this leads to enhanced campaign performance. Increased return on investment (ROI).

Here are some additional advantages:

Foster collaboration:

Gemini fosters collaboration among teams within an organization (such as marketing and sales), by facilitating efficient sharing and analysis of data.

Elevate customer service:

With its interactions tailored specifically for customers needs, Gemini elevates the level of customer service provided.

New opportunities, for business:

Gemini has the potential to generate creative ideas while also solving problems. This can greatly benefit companies by helping them discover business prospects and maintain their competitiveness in the digital world. It’s worth mentioning that although Gemini is still in its development phase, its initial capabilities are already quite impressive. As further refinement and testing take place, we can anticipate ingenious applications, for digital marketing and various other areas.

Google Gemini: your AI Tool for Digital Marketing

In 2024, we can expect, like ChatGPT, Google Gemini is also poised to revolutionize the world of marketing. These cutting edge tools will bring about an era of efficient content creation. With ChatGPT’s language models, marketers can effortlessly generate captivating and search engine optimized content for websites, blogs and email campaigns. These models adapt seamlessly to tones and styles, ensuring that the content resonates with audiences. On the other hand, Google Gemini offers data analytics and machine learning capabilities that enable precise audience targeting and ad optimization. This means that marketers can now reach their target customers with accuracy. By leveraging these tools, digital marketers will have the ability to create highly engaging and relevant content as well, as advertising campaigns. This will ultimately result in improved engagement levels. Return on investment (ROI).

(Background image by Wall:E)

The post Google Gemini: A Powerful AI Tool for Digital Marketing first appeared on Macronimous Blog.

Here is the second most important Digital Marketing Technique. PPC – Pay Per Click. Unlike SEO, this is a paid marketing solution. This means you pay to promote your service or product or page to bring leads. Here is a quick overview.

Pay Per Click (PPC) promotions or Google AdWords

PPC or AdWords is a method to drive traffic to your website by paying a platform every time your ad is clicked. It is among the fastest ways to get your advertising message out to thousands of people. 

It suddenly becomes possible for businesses to overcome the limitations of traditional marketing methods by targeting people who are at the right age, geographic range, the right types of interests with the right kind of incomes that make them an attractive and viable potential customer.

The basic objectives are to moving the buyer from being aware of the product/service to actively considering it to purchasing it.

The most common type of PPC is Google Ads. It allows you to pay for attractive slots on Google’s search engine results pages; it comes at a price “per click” for the ads you place.

Other channels where you can use PPC include:

• Paid ads on Facebook: you pay Facebook to focus on people whose profiles match your business’ audience with traffic, lead generation, app installs, and the like. It could be as simple as publishing a video, image post, or slideshow to the newsfeeds of people who are your target audience.
• Twitter Ads campaigns: you pay to place a series of posts or profile badges to the news feeds of a particular audience, dedicated to a specific goal of your campaign. This goal can be enhanced website traffic, a greater Twitter following and engagement, or even downloads of apps.
• Sponsored Messages on LinkedIn: you are paying to send messages directly to specific LinkedIn users based on their industry, their background, and the objectives of your campaign.

PPC advertising eliminates a good amount of the speculation that comes with traditional marketing methods. It is extremely targeted and, therefore, there is an increased possibility of bringing in visitors that have an intent to buy your product or service. This also means that you have a quick and meaningful visual of the return on your investment in PPC.

Gaining insights through good reporting tools

However, if businesses don’t use the right reporting tools to gain insights into the kind of engagement they’re getting for their spend, they end up running the risk of losing the momentum that PPC ads will generate. As a result, they can find themselves overspending on PPC ads.

Businesses need to gauge their PPC efforts with a view to achieving an optimal ROI for their advertising spend. Hiring an external pair of eyes would add objectivity to the evaluation process.

Do check out our below blog posts for continuity.

Previous- Digital Marketing Tactics- SEO
Part 3- Most common challenges in DM
Part 2- What is Digital Marketing?
Part 1- Major DM Channels for the New Decade

The post Getting started with Digital marketing – Part 5 – Pay Per Click (PPC) promotions first appeared on Macronimous Blog.

We have planned to write a series of blogs on Digital Marketing. We will explain things in simple terms. We will try to cover the maximum. Each will come in different titles.

We are Macronimous crossed 20+ years in Digital Marketing. This team “Digital Marketing” is present here for a long time, But it keeps expanding its wings. It was only SEO and Banner advertisements, two decades ago. But now, we can see it is getting consolidated into some major channels, which are listed below.

1. SEO– the conventional, slow, and steady way! Investment can spread across months. The disadvantage is capturing ROI is not easy. Google is ever-changing and evaluating its strategies with web sites and algorithms.
2. AdWords – Aggressive but money goes out fast. However, ROI is visible. Spend-optimization can help money going out less. You may need experts to guide you in order to avoid large credit card bills.
3. Local SEO – Again long term. Mostly DIY for clients. We can even manage without spending much expect time. BUT- Review management could be painful at times. Need to build client relationships continuously, off-line as well.
4. Newsletters – Send newsletters with information about your business, offers, new product, etc. If you are already doing this, It should become a part of your CRM. But it may not help to acquire new clients. However, it helps your clients to remember you and helps you to win them back again and again. Curative content will help them to educate too.
5. Landing pages and lead generation campaigns – Similar to newsletters, we can create landing pages and outreach with offers/incentives, etc with the call to actions. The disadvantage is collecting target Email addresses. Marketing Hub helps in this for effective management.
6. Social Media Marketing – Last but not least. For some businesses, this should be the first! Identifying the right Social Media platform could be challenging. Also, you need to find out if you want to engage your existing followers or do Paid Ads and promotion campaigns.

In all the above you will require content creation. Especially in SEO, Newsletters, Landing pages, and SMM. Hence they become Content Marketing. You will need a writer, graphic designer, and even video content developers if you want to spend through YouTube.

We will cover some interesting sections below for you to learn continuously.

Next Part – What is Digital Marketing?
Part 3 – Most common challenges in DM
Part 4 – Digital Marketing Tactics- SEO
Part 5 – Digital Marketing Tactics- PPC

The post Getting started with Digital marketing – Part 1 – The major channels for the new decade. first appeared on Macronimous Blog.

What is ‘SEO for Voice Searches’?

Articles and web pages containing the content catering to the “How to…”, “What are…” and similar words get the attention of Search Engines. This is then served to the Voice based Searchers. Tweaking a web page to get ranked in the result of Voice based searchers is what we call as ‘SEO for Voice Searchers’.

Can we do SEO for Voice Searches?

Yes, we can optimize the web pages for Voice Searches. In this article, we will show you a method to achieve this.

Having said that, the simple principle that you can keep in mind is this :

“Content needs to be in a manner which answers the users’ queries.”

Still, it is not as easy as you think. Why?

Let us assume that your content qualifies the above. But still, Google has its own stringent standards. It is going to list your web page in the first place only if it is a well-optimized or/and you have a high authority website. Hence, keep in mind that :

“the higher these factors are, the easier it is for your web page to get ranked higher by Google.”

How to Rank your website for Voice Search?

Now, let us talk about your website and see how we can start preparing towards a Voice-Search worthy one.

Internal Research

First, begin with your current content and see if it is in a manner that answers queries. If you have lots of content, this is going to be a difficult job.

Next, check out the search console and look into the queries vs impressions listing. If you have a website with quite a lot of data, this list may look cumbersome, like the one shown here. For such cases, it is good to know a little sorting in an MS Excel sheet or Google Docs.

The analysis of the data may, sometimes, give you a couple of surprises. One could be this. Though you may have not given any direct answer sorts in your content, your website may have got picked.

Again, depending upon the quality of competitor websites the result may be positive. i.e your website showed in the results!

Also, notice that even the Meta Title was not optimized for a query which suggests that there was no intent for the SEO team to rank this site up for a voice query.

External Research

Having completed internal research, let us look outside of our website data. Do research on what are the current queries and the results that are showing up. Keep a list of these queries. Also, keep a list of the web pages built. Somethings to look out for are schema markup, images, videos and the like. It may also happen that the resulting pages shown have No featured snippets. If that be the case, understand it is an opportunity as it increases the probability for your web page.

Implementation

Having completed the internal research, get ready to start writing content.  Take heed that, the content needs to be relevant and a high-quality one. Once done, approach an SEO team for content optimization before posting it. Do make sure to tell them your intention in formulating this content. This will make sure that there are no misplaced priorities. This will also help them to plan the relevant meta tags, useful for conversions. In parallel, speak with the web design team to make changes in the page elements, if necessary. The list that you have worked on becomes useful.

Have you tried doing this before? Or do you know other methods or strategies to do this? Feel free to share below.

The post How to Rank better with your website for Voice Search? first appeared on Macronimous Blog.

However, the reality is, there have to be some returns and for sure – profitable, which is keeping the SEO industry alive. But, let us dive into – why this vagueness – and fish out the clarity that SEO professionals need to have, to explain to their clients.

There are 2 basic things that we need to keep in mind as we try to wrestle with this!

They are What are the Results of SEO efforts? And How can you price them (SEO efforts) based on returns? Let us check them out.

A. What are the results of SEO efforts?

Without figuring this out, we cannot even begin. We have put below the funnel, which captures how this unravels.

1. Attracts Traffic, resulting in an Increase in Traffic: The web world is full of users. But what is it that makes the user come to your site? Here comes the role of SEO, who optimizes your site to be visible to the users – not ‘any’ user, but ‘potential’ users. Any SEO professional knows – this is the toughest part, and it takes loads and loads of work – and no shortcuts work! Not only that, if you set this up well, then almost half the work is done.

2. User Engagement: Here comes the next step, where you engage the user with Quality Content. We have a detailed blog on User Engagement and how to improve the same.

3. User Conversion: Once the user is engaged well, the chances of conversion begins. From a maze of decision-making factors, a certain percentage of users truly move on to the decision of making a purchase

4. Actual Purchase: The final part of moving the user from the point of conversion to actual purchase is such an important factor that, appropriate functionality and features need to be provided for success.

If you have observed, the journey of a user beginning from attracting to a certain website to the actual purchase is pretty much an SEO’s (if he is a good one) turf.

B. How can you price them (SEO efforts) based on returns?

 Now let us talk about pricing the SEO efforts based on the returns. The price tag that comes with hiring an SEO team is usually very clear. Most of them have some criteria. Now, using Google Analytics or similar tools, you will be able to see actual data on visitors and the journey of the visitor to each of these to a certain extent. Putting a monetary value for the user moving from one stage to another would help you to come up with the returns. This would help you to figure out whether your SEO efforts are a liability or an asset.

However, this method is a very simplistic one and the “actual” ROI cannot be evaluated per se. Now let us see some facts involved in measuring the actual ROI.

Identifying the actual ROI – Some factors:

This is actually a tricky game!

Yes, The actual ROI is a tricky game to put one’s hand on. As a simple example, let us consider the people who visit the website and gather the information and then walk into the shop and does a purchase. Some would do a purchase at the shop physically based on the information from someone else who did an online purchase. There are many such cases where the Online and Offline segregation is almost difficult. But in the case of online shopping portals, we can have a better evaluation. However, these are information which may not be available with the SEOs and hence would find it difficult to do an honest evaluation.

1. Incoming Traffic Measurement: The incoming traffic is nothing but the marketing cost. To see the effect of the SEO efforts that have been put in, the traffic before and after SEO implementation needs to be compared. Also, in the upcoming months, a certain cost needs to put for this.
2. No of Users Visiting a Page: A particular value in money can be associated when the users reach the ‘Contact Us’ page or ‘Query page’ or ‘Get Quote’ page. This would be another measure of ROI.
3. Savings on Paid Ads: Money saved is money earned. The keyword for which the users have visited organically versus the price that would have been paid if the visitors came in through paid ads (PPC) for the same keywords can be evaluated. A comparison of the SEO team payment versus this will show the money saved (or lost)by engaging the SEO professionals/team. However, to do PPC work you will again require a team, and they also need to be paid. Hence, unless the SEO team is doing things seriously wrong, you will mostly see money saved than lost.

As you would have figured out, ROI surely can be measured but requires an honest and unbiased approach from both the SEO professionals and the business owners. Since we are business owners, who are SEO professionals, we are able to evaluate the SEO efforts in a seamless way and thereby figure out the ROI. If you are hiring an SEO agency, the best way to measure the return on your investment is working with them closely. It naturally becomes a collaborative effort.

For years, we have been helping our clients to know what they earn out of their SEO efforts with us, showing them the proof of ROI in SEO has always been a challenging but interesting job. We have been kept writing about ROI. Check our past articles on how we can measure ROI using Google Analytics, ROI basics

We would be more than happy to journey with you in your SEO efforts. Let us know your queries in enquiry@macronimous.com

The post 3 best ways to measure ROI in SEO first appeared on Macronimous Blog.

Unique content writing for SEO

You must be facing this issue!

Unique content for your website –  that Google asks for.!!!

This is a challenge to you, even though you do something unique, and want to say the world about it, through your website or blog.

We, as a technology company involved in SEO as well as programming  run behind every Google algorithm updates. Panda, the Google algorithm released during early 2011 asks every site owner to come up with unique content.

Programmers consider writing as writers’ job. Writers, in turn, think they cannot write about programming. Though this may be true per se, just think the synergy that can be brought if they sit together! The result is an awesome blog for a company which brings in great, unique and useful content which Google asks for. As you guessed, the challenge is to get them to sit together and work.

Google and unique content:

Google thirsts for unique content. They clearly state that they cater to people who search for Content and not for SEO. This changed the old age SEO techniques which SEO professionals have been following over a decade. Now, every business needs unique content. Where will they go?

Let me take the case of an IT company which is involved in developing software. Here the programmers learn a lot and apply this newly learned and already known knowledge in their day-to-day project activities. However, speaking in a generic sense, most of them are poor in putting it down in a paper what they learned. The reason for not doing so seems to be either limitation in language or they think writing is a writer’s task.

Writers, on the other hand, don’t speak programmers’ language and the challenge for them is to understand what the programmer says. Likewise, programmers do not know how to pass their knowledge in an understandable way for the writer to capture.

Programmers + Copywriters = unique and useful content

They both have to meet at one point in order to create some unique content and there lies the challenge. Not to mention an added complication of ego clashes acting as another barrier to bind them together.

This issue needs to stop somewhere, and there has to be a starting point towards this content creation journey. I would suggest that the starting point originates from the developers or programmers.

Here are a few tips for programmers:

1. When you, as a programmer, meet with a challenge and find a solution, just scribble in a notepad. It need not be in good English.
2. Take some code blocks that helped you solve the issue.
3. Take screenshots whenever possible and write a one-line statement of what it is about.
4. Now – sit with the copywriter and explain to them in simple words and pass the content to them.
5. Review the content which your writer supplies, spend time for necessary revisions along with the writer and there you have the content ready.

Are you not in the technology industry but still face this issue?

Replace the programmers in the above scenario with your Sales person or anyone whom you think is involved in a challenging position and start generating useful unique content. Trust me, that is the content what will make Google keep your website (SERP) on top and bring business through your online web presence.

The post Overcome the challenges of unique content creation first appeared on Macronimous Blog.

To help put the impact of social media into perspective, a new infographic has been released that focuses on the top 9 social sites.

Lots of people have crunched the numbers over the years to reveal how many people use such sites, but when they’re growing every single day, the sheer scale is not really captured. Instead, the Social Media in Real Time counter visually displays the ongoing growth of social media from the second you load the page.

Platforms covered include Facebook, YouTube, Twitter, Instagram, Tumblr, Reddit, Google Plus, LinkedIn, and Pinterest. As every second goes by, key indicators from all of these sites continually rise, based on the latest averages.

To give an example, in just 3 minutes and 15 seconds, 100 new people began using Twitter, 80 of those were doing so through a mobile device, the users searched Twitter 4.7 million times, and over 1.12 million individual Tweets were made. In just an hour, the sheer amount of communications made is mind-boggling.

Of course, social media users are bombarded with data every day. We come to know how many friends we have, how many people liked our posts; it’s a big popularity contest and in some ways, we obsess over it. Celebrities are therefore obviously leading the race, while some people become celebrities through their success on social media itself. The real-time counter hones in on some traditional stars to illustrate just how much reach they have.

In just 6 minutes and 45 seconds, pop icon Katy Perry amassed a further 182 Twitter followers. That’s more than the average person will ever gain in one month. Soccer legend Cristiano Ronaldo gained a further 76 Facebook fans. And singer Adele’s new single “Hello” got another 93,555 views on YouTube, which is currently the most successful song in the video sharing site’s entire history.

Looking at such numbers, it’s hard to ignore the impact that this is having on our global society. Whether it’s positive or not is up for debate. You could argue that by coming together, culture ends up becoming one giant mundane melting pot. But you could also argue that it speeds up the development of nations, particularly those who have not necessarily been exposed to progressive ideas. Everyone has the ability to express themselves, and the world has the ability to respond.

We might also consider how the role of traditional media is becoming obsolete. It used to be that if a major event took place, such as a war, we would have to rely on politicians and professional news networks (possibly with agendas) to gather and present the information to us. Today, those in the war zone themselves are giving us their perspectives immediately on Twitter. In fact, because social media is such an effective communication method, it has been integral to the organization of revolutions and political movements themselves.

The list of discussion is endless. Is social media an invasion of privacy? Is it making people less social in the face to face environments? Has it made political correctness go too far?

Whatever the impact and whatever the future brings, social media plays a gigantic role in our lives. The numbers don’t lie.

Presented by: Coupofy

The post Growth of Social Media in Real Time first appeared on Macronimous Blog.