What is ‘SEO for Voice Searches’?
Articles and web pages containing the content catering to the “How to…”, “What are…” and similar words get the attention of Search Engines. This is then served to the Voice based Searchers. Tweaking a web page to get ranked in the result of Voice based searchers is what we call as ‘SEO for Voice Searchers’.
Can we do SEO for Voice Searches?
Yes, we can optimize the web pages for Voice Searches. In this article, we will show you a method to achieve this.
Having said that, the simple principle that you can keep in mind is this :
“Content needs to be in a manner which answers the users’ queries.”
Still, it is not as easy as you think. Why?
Let us assume that your content qualifies the above. But still, Google has its own stringent standards. It is going to list your web page in the first place only if it is a well-optimized or/and you have a high authority website. Hence, keep in mind that :
“the higher these factors are, the easier it is for your web page to get ranked higher by Google.”
How to Rank your website for Voice Search?
Now, let us talk about your website and see how we can start preparing towards a Voice-Search worthy one.
First, begin with your current content and see if it is in a manner that answers queries. If you have lots of content, this is going to be a difficult job.
Next, check out the search console and look into the queries vs impressions listing. If you have a website with quite a lot of data, this list may look cumbersome, like the one shown here. For such cases, it is good to know a little sorting in an MS Excel sheet or Google Docs.
The analysis of the data may, sometimes, give you a couple of surprises. One could be this. Though you may have not given any direct answer sorts in your content, your website may have got picked.
Again, depending upon the quality of competitor websites the result may be positive. i.e your website showed in the results!
Also, notice that even the Meta Title was not optimized for a query which suggests that there was no intent for the SEO team to rank this site up for a voice query.
Having completed internal research, let us look outside of our website data. Do research on what are the current queries and the results that are showing up. Keep a list of these queries. Also, keep a list of the web pages built. Somethings to look out for are schema markup, images, videos and the like. It may also happen that the resulting pages shown have No featured snippets. If that be the case, understand it is an opportunity as it increases the probability for your web page.
Having completed the internal research, get ready to start writing content. Take heed that, the content needs to be relevant and a high-quality one. Once done, approach an SEO team for content optimization before posting it. Do make sure to tell them your intention in formulating this content. This will make sure that there are no misplaced priorities. This will also help them to plan the relevant meta tags, useful for conversions. In parallel, speak with the web design team to make changes in the page elements, if necessary. The list that you have worked on becomes useful.
Have you tried doing this before? Or do you know other methods or strategies to do this? Feel free to share below.