Getting started with Digital marketing – Part 2 – What is Digital marketing?

What is Digital mak

Believe it or not, the number of people going online every day is still increasing. Pew Research claims that “constant” internet usage among adults increasing by 5% in just the last three years.

Marketing is mainly about connecting with your audience in the right place at the right time. This means that today, companies need to meet their audience where they are – online.

Which also means you need digital marketing.


Digital marketing comprises all marketing efforts that use the internet. It uses digital tactics and channels to connect with their customers online.

It has become vital for business operations; digital content is so commonplace now that consumers both expect and rely on it to learn about brands.

From the website to a business’s online branding properties – digital advertising, online brochures, email marketing, and the like – there is a spectrum of approaches that come under the ‘digital marketing’ umbrella. Choosing the right Digital marketing method is crucial because the possibilities for Internet-based marketing opportunities are endless.

Is digital marketing applicable across industries?

Digital marketing can work for any industry. Irrespective of what you sell, digital marketing still involves building buyer personas to identify the needs of your audience and create invaluable online content.

That’s not to say all companies should implement their digital marketing strategies in the same way.

Your business needs to have clarity about how every digital marketing campaign supports the overall goals. Once that is in place, your marketing team can create campaigns through the free and paid channels that are available out there.

We will see some of the most common challenges in our next blog.