Let’s now look at some of the MOST COMMON DIGITAL MARKETING TACTICS AND THE DIGITAL MARKETING PLATFORMS/ CHANNELS INVOLVED.
The online environment will continue to change, digital marketing is going to continue to change and challenges will only increase.
Choosing the right Digital marketing method is an art form.
It is your choice of technology and techniques that are going to determine the success of your digital marketing efforts.
We will start with the decades-old and evergreen Digital Marketing channel – SEO.
Search Engine Optimization (SEO)
SEO, as described in Moz.com, is the process of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results. This process optimizes your website to “rank” higher in search engine results pages, thereby increasing the amount of organic (i.e. free) traffic your website receives.
If set up correctly, SEO can continue to pay dividends over time. If you provide the right content that deserves to rank for precise keywords, your traffic will gain traction over time.
SEO is the most conventional of digital marketing tactics and investment will need to be spread across months for the impact you are looking for. The Return on Investment on SEO work is generally hard to ascertain; however, it can be calculated over a longer period of time.
Google and other search engines make frequent updates to their algorithms with the goal of leading users to the most relevant content and weed out any spam. As a result, your search visibility and ranking, and possibly your revenue as well, can be affected by these changes even though your website isn’t fake.
This results in difficulty in getting a rank for certain keywords; consequently, your visibility and thereby your revenue gets affected. It is, therefore, also important to learn how to track this and make constant modifications if you want your content at the top of the search list.
In the next blog, we will see the Digital Marketing tactics in paid channels involved. If you are new to this blog, check below the posts to not miss the continuity.