Monitor your SEO progress – Basic ROI analysis every site owner should know

We all know SEO can do wonders for a business and even a non-brick and mortar firm can rake in huge money. And even for busineSEOss owners who tops in conventional business strategies, SEO can definitely help improve their business. For many small-scale businesses, SEO has become the life saver. And with the introduction of features like Google places business owners who were invincible before SEO giants sprung up and made huge profits in their business. Mostly for small scale business, SEO firms promote the websites and whether the SEO campaign is a success or a failure,  it is necessary for the business owner to know whether the SEO campaign succeeded or not. There are certain features that the business owners need to know  the SEO companies who manage their business website.

1. Google Analytics:

This is one of the most fabulous tools provided by Google. Even a site’s hosting company to provide such details  will charge thousands of dollars, but the most interesting part  is that it’s absolutely free. Just a piece of code creates magic. Google analytics provides complete details such as the visitors, pages visits, Demographic details, and time spent on the website, most visited pages on the site etc. By default, Google analytics provides the above details for the past 30 days from the current date but the beauty of is the comparison of the above details between two different periods of time because Google analytics completely stores  all the above data from the date the code was added to the website. E-commerce websites product performance data and sales revenue details can also be detected using Google analytics.

2. Conversion Rate:

Search engine optimizers often boost their performance by quoting the number of keywords they have achieved top rankings, the amount of traffic they have brought to the website and so on. On the contrary, business owners will never even bother to hear all of the above SEO success stuff unless some business is generated out of their website.In Google analytics, goals can be set on contact page where websites normally have the contact form; phone number and contact email address  displayed. Even goals can be set on a “Thanks” page that appears after a user completes the contact form in websites. This way the conversion ratio can be determined and the business owners can measure the success of SEO and can make suitable adjustments with regard to landing page optimization.

3. SERP:

Search engine ranking position (SERP) is the most important factor in organic SEO success. Only for the improvement in these keywords, SEO is actually done. While optimizing a business website for the search engines (It may be any business), it would be better to get certain important business core keywords from the business owners and based on the keyword count, suitable modifications can be done later. The synchronization between the business website and keywords is highly important and Google also weighs this factor in the name of keyword relevancy. A regular progress of the business keywords (provided initially by the business owners) should be updated to them (Monthly/ weekly). This way the business owners can directly measure the site performance.

4. Target Audience and Market:

The target audience and target market vary from Business to business. So it’s highly important to provide certain details such as the demography of the traffic. If the traffic is high but the inquiries are not convertible, then the business owners can change their business content / pricing for that particular target market to increase the revenues.The above said factors are the basic factors that every site owner needs to know otherwise whatever stats the SEO firms show them it’s just Greek and Latin for them.


(Blog updated on 13thJuly 2016)

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