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The global average broadband internet speed is now over 11Mbps. That means web pages load fast. So, Google should not worry about slow loading webpages. But, Google is not giving up its page speed measurements. In fact, page speed is one of the key factors in SEO. The reason is, though the Internet Is Faster, …Continue reading

It was in the headlines last week. Trust you’ve read the news (https://www.searchenginejournal.com/google-may-be-forced-to-reveal-its-search-algorithm-to-an-seo/359536/) of Google’s predicament! Either way, it looks like Google is being cornered in a legal battle against Foundem, the UK based price comparison website. Well, let us leave it to the courts to decide on an appropriate and just judgment. Having said …Continue reading

To get business online, the first step is to build a website. But having built one does not guarantee Business Conversions. This both of us know. The real deal begins when we start marketing and see the clients come through. But, given that there are thousands of websites, of which, 100 odd ones are in …Continue reading

Why Still do SEO? Its 2020! I remember the first time I heard about the word SEO, it was June 1999 when I started my career as a web developer at StylusInc (Currently, Insight Consultants). SEO is still green. The business of SEO is greener at Macronimous, as we continuously managed to learn the changes …Continue reading

Mobile-first websites According to UXPin, Mobile-first design strategy is designing for the smallest screen first and working your way up to bigger screens. Google announced its indexing strategy The various ways in which people have been accessing the internet have changed drastically over the years. Statistics suggest that around 68 million around the world come from …Continue reading

Without websites no business can think of having a sustained online presence. To do that effectively, building a quick drag-and-drop website doesn’t quite help. This is where, Site architecture, or website architecture, becomes a key factor.  What is Site architecture in the context of SEO We have a good definition of website architecture here. However, in …Continue reading

Image Credit: Google Developers (Web.Dev) With much care you have setup your website. You are happy that it is working well and the design is spot on.  But is that all to it? Now comes in a top SEO agency like us and says that there is a need to improve the User Experience. Also, …Continue reading

Google has come up with quite a few products in the past years. It has been so much that we even do not know the entire product suite. However, we want to bring to your attention a cool product of Google — Data Studio — commonly called Google Data Studio. Who is Google Data Studio …Continue reading

Before we begin asking whether SSL/HTTPS affects SEO, let’s look at what SSL, HTTPS is all about. What is SSL? SSL stands for Secure Sockets Layer. It is the standard technology for keeping an Internet connection secure. This also helps to safeguard any sensitive data, including personal details, that is being sent between two systems. …Continue reading

While running a business, irrespective of its size, there is one aspect which is detrimental. That is Client Reports. Here we are trying to help understand the Key Factors and Steps to consider while creating Client Reports. 1) Install Analytics - Google Analytics It all begins with our ability to pull information about what is …Continue reading