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Newsletter marketing also called email marketing is primarily for small businesses. But many Enterprise firms too rely on it, Since it is one of the best, but old-school Digital Marketing techniques. It helps sending service or product-focused, informational content by email to a subscriber base, comprising of their existing and potential customers. Businesses can utilize …Continue reading

Local SEO marketing is an effective way to market your local business online.  It is, thus, differentiated from broad organic SEO tasks that prioritize search relevance instead of searcher distance. The concept has grown to become a customer-targeted online marketing tactic that allows for local businesses to get included, based on various search indicators, in …Continue reading

Here is the second most important Digital Marketing Technique. PPC - Pay Per Click. Unlike SEO, this is a paid marketing solution. This means you pay to promote your service or product or page to bring leads. Here is a quick overview. Pay Per Click (PPC) promotions or Google AdWords PPC or AdWords is a …Continue reading

Let’s now look at some of the MOST COMMON DIGITAL MARKETING TACTICS AND THE DIGITAL MARKETING PLATFORMS/ CHANNELS INVOLVED. The online environment will continue to change, digital marketing is going to continue to change and challenges will only increase. Choosing the right Digital marketing method is an art form. It is your choice of technology …Continue reading

Web development, in general, refers to the tasks associated with developing websites for hosting via intranet or internet. It encompasses all the operations required to plan design, build, host, and manage a website to ensure its performance, user experience, and speed are optimal. Web development includes the coding or programming that enables website functionality, per …Continue reading

The most common challenges in setting up your Digital Marketing Strategy There are challenges in Digital Marketing. But most of them can be addressed with a good initial analysis. Here are a few common challenges that you could face. Getting lost in the volume The online world continues to boom. Every business is out there …Continue reading

Believe it or not, the number of people going online every day is still increasing. Pew Research claims that "constant" internet usage among adults increasing by 5% in just the last three years. Marketing is mainly about connecting with your audience in the right place at the right time. This means that today, companies need to meet …Continue reading

We have planned to write a series of blogs on Digital Marketing. We will explain things in simple terms. We will try to cover the maximum. Each will come in different titles. We are Macronimous crossed 20+ years in Digital Marketing. This team "Digital Marketing" is present here for a long time, But it keeps …Continue reading

Every now and then new technology buzz words pop up. But, Designing Thinking is not just another buzz word. More importantly, Design Thinking is not just for designers or graphic artists. Design Thinking is Solution-focused thinking for everyone who develops something new as a product. It could be a tangible product or a digital product …Continue reading

Structured Data Let us bust the myth that Structured data is a ranking factor per se. Google doesn’t see it so. However, it helps the Google algorithm to easily understand what the page is about. This should result in showing your webpage by Google in relevant places and thereby enhance the search experience for the user. …Continue reading