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The most common challenges in setting up your Digital Marketing Strategy There are challenges in Digital Marketing. But most of them can be addressed with a good initial analysis. Here are a few common challenges that you could face. Getting lost in the volume The online world continues to boom. Every business is out there …Continue reading

Believe it or not, the number of people going online every day is still increasing. Pew Research claims that "constant" internet usage among adults increasing by 5% in just the last three years. Marketing is mainly about connecting with your audience in the right place at the right time. This means that today, companies need to meet …Continue reading

We have planned to write a series of blogs on Digital Marketing. We will explain things in simple terms. We will try to cover the maximum. Each will come in different titles. We are Macronimous crossed 20+ years in Digital Marketing. This team "Digital Marketing" is present here for a long time, But it keeps …Continue reading

Every now and then new technology buzz words pop up. But, Designing Thinking is not just another buzz word. More importantly, Design Thinking is not just for designers or graphic artists. Design Thinking is Solution-focused thinking for everyone who develops something new as a product. It could be a tangible product or a digital product …Continue reading

Structured Data Let us bust the myth that Structured data is a ranking factor per se. Google doesn’t see it so. However, it helps the Google algorithm to easily understand what the page is about. This should result in showing your webpage by Google in relevant places and thereby enhance the search experience for the user. …Continue reading

The global average broadband internet speed is now over 11Mbps. That means web pages load fast. So, Google should not worry about slow loading webpages. But, Google is not giving up its page speed measurements. In fact, page speed is one of the key factors in SEO. The reason is, though the Internet Is Faster, …Continue reading

It was in the headlines last week. Trust you’ve read the news (https://www.searchenginejournal.com/google-may-be-forced-to-reveal-its-search-algorithm-to-an-seo/359536/) of Google’s predicament! Either way, it looks like Google is being cornered in a legal battle against Foundem, the UK based price comparison website. Well, let us leave it to the courts to decide on an appropriate and just judgment. Having said …Continue reading

To get business online, the first step is to build a website. But having built one does not guarantee Business Conversions. This both of us know. The real deal begins when we start marketing and see the clients come through. But, given that there are thousands of websites, of which, 100 odd ones are in …Continue reading

Why Still do SEO? Its 2020! I remember the first time I heard about the word SEO, it was June 1999 when I started my career as a web developer at StylusInc (Currently, Insight Consultants). SEO is still green. The business of SEO is greener at Macronimous, as we continuously managed to learn the changes …Continue reading

Mobile-first websites According to UXPin, Mobile-first design strategy is designing for the smallest screen first and working your way up to bigger screens. Google announced its indexing strategy The various ways in which people have been accessing the internet have changed drastically over the years. Statistics suggest that around 68 million around the world come from …Continue reading