This article helps small business owners who are trying to promote their business through web to reach the global market in a cost effective way and companies which need some formal guidelines in their internet promotion activities toward success, written in a simple format.
For suggestions and clarifications contact the author at [email protected]
Advertising with your own web site
If you are serious about web marketing the first think you can do in the web is an advertisement, which would be really cost effective. If you want to put your advertisements then banner advertisement is a good choice. But from the banner advertisement now you need to give a hyper link to your web site where you tell about your business. Developing and operating a Web site can cost less than you think and the possibilities are very high. From a complete market research to product selling, from customer services to business promotions and purchases, having your own Web site establishes a dynamic presence for your organization. Moreover you can tell the detailed visual description about your products and services with full text, images, video and animations.
Finding targeted Audience
There are millions of Internet users, searching on the web for something. Among them you need to find your potential visitors. So the site should be very focused on your customers and not all the casual surfers. If you are focusing only on customers from Europe means you need to put maximum information about your operations on Europe. If you are selling Hydraulic drilling machines means you can give many resources regarding drilling machines. This resources can help you to target your audiences through search engines.
Functionality of a web page
A Web page can contain Hyper Links (Clickable links to other HTML pages).We can navigate from one page to another or from one web site to another. A web site is a collection of web pages Linked between them and with other web sites.
Content of a web site
Any Details about your business, products and services should target the international audience. As there is no space and location limitation for web pages, you can thrive varieties of customers with your focused content. You can give technical support and customer service. You can add Interactive forms, guest books, purchase inquiries and Web-based Emails. Moreover you can collect information from the users and save it in a database for future retrieval. To build good text you can approach professional technical writers who can help you in building your site content.
Building or Outsourcing
You can design a simple web site with some graphics easily. But if you want to build interactive and professional web sites you need to know some internet technologies and tools. If you have good design ideas and time then you can learn some tools like Adobe photoshop and Macromedia Fireworks and Flash you can come up with a professional design. Moreover if you have knowledge in developing databases with MS-Access or MS SQL server you can design your own back-end databases to collect data from your web site. If you are strong in programming, with PHP, ASP, CGI or Java technologies you can build dynamic and complex web sites with back-end database functionality.(E.g.. Site with content management functionality).
Otherwise, if you need professional web site that is going to help you to build your company’s Image globally then you need to approach a Professional web developer and outsource it. A professional developer understands how to design a Web site that will most effectively present you, your business or organization, and your products and services. A professionally designed and implemented Web site is worth what you pay for it if you are serious about attracting business with your Web site.
Before considering your web page you need to remember one thing, you are getting your global presence and global market with your web site. But fortunately you can achieve this with a very low pricing’s. You can go for a package deal or a customized development. You can compare various prices from the professional developers sites and you can pick one as per your wish. Since location is not a consideration in web development you can outsource to developers from other countries and outsource the work to them. Countries like India, Philippines, Israel etc., can do a cost effective job.
The first step
The first thing to do is to give some thought in advance to what you want your Web site to accomplish then generate some ideas by looking into your competitors web sites. The point of this exercise is to realistically assess and prioritize the goals of placing your organization online. Here are a few questions you may want to answer yourself:
Is it your intention to:
- Provide comprehensive information about your product or service?
- Directly sell products from your site?
- Reach new markets or clientele?
- Provide online “customer support” 24 hours a day, 7days a week?
- Do market research by gathering visitor feedback?
- Give employees internal information?
- Post job opportunities?
- All of the above?
Once you have an idea of what you want, then you can hire a developer to make your dream into reality.
Web site maintenance
You may either outsource the job to someone and they will make changes for you on an as needed basis, or you may make those changes yourself if you have the necessary equipment and expertise. Professional web service firms are able to install web-based administration features that will allow you to make changes to certain areas of your site from your browser. Some typical areas include news releases, articles, FAQ’s, and more. Read our maintenance services and learn how we do maintenance.
If you need help in improving your web presence we can give you our hands, We specialize in makeovers — taking an existing Web site and transforming it into a productive, attractive and profitable business tool. We can also provide a professional Web site evaluation and make suggestions for improvement. Contact us at [email protected] for further information and price quote.