Ranking better after Google Core Update 2023

Google Core update 2023

On March 15, 2023, Google announced a major algorithm update, known as the Google Core Update. This update is aimed at improving the quality and relevance of results for Google search users. The update is expected to have an impact on search rankings, and website owners and SEO professionals should pay close attention to any changes in their website’s search engine rankings.

What is a Google Core Update?

Google started its core update algorithm on January 13, 2020, and continuing to roll out fine-tuned add-ons. Like Google helpful content update, core update also targets helping websites with high-quality content.

A core update is and major update in Google’s algorithm that affects how the search engine ranks websites. These updates are released periodically, usually several times a year, and can have a notable changes in search engine rankings. Core updates can result in some websites will see an up shift in rankings, while others may experience a downfall.

What to Expect from the March 2023 Core Update

Google has not released specific details on what changes are included in the March 2023 Core Update. However, based on previous updates, we can make some educated guesses about what to expect. Here are some areas that may be impacted by the update:

Content Quality:

Google has always placed a high priority on content quality, and the March 2023 Core Update is likely to emphasize this even more. Websites that provide high-quality, relevant, and useful content are likely to see an increase in rankings, while those that have low-quality or irrelevant content may see a decrease. This means that website owners should focus on creating content that answers the user’s queries in-depth and provides a better experience. Google suggests the best content that you can produce.

User Experience:

User experience (UX) is another area that Google has been focusing on in recent updates. Websites that provide a good user experience, such as fast loading times, easy navigation, and mobile optimization, are likely to see an increase in rankings. On the other hand, websites with poor UX may see a decrease. Therefore, website owners should make sure their website is optimized for mobile devices, provides a smooth browsing experience, and has a clear navigational structure. Make sure your site is well review by an UX expert. (We can help you with a free assessment).

E-A-T:

E-A-T means Expertise, Authoritativeness, and Trustworthiness. This family of three are important factors in Google’s search algorithm. Websites that demonstrate E-A-T in their content are likely to have an increase in rankings. If you do not consider this tree, your site may see a decrease in ranking. Therefore, if you are a website owner, you should ensure that the content is written by experts or with expert input, and the website’s authoritativeness and trustworthiness are established through transparent information about the business. One of the best practices to have E-A-T content is asking your expert team members to draft content for you. Or at least an outline based on their expertise.

Backlinks:

Backlinks are still an important ranking factor, but the quality and relevance of the backlinks are more important than ever. Websites with high-quality, relevant backlinks are always can see an increase in rankings. Find any  low-quality or irrelevant backlinks may see a decrease. Therefore, website owners should focus on acquiring high-quality backlinks from relevant sources. Ask your SEO team members to stop any nasty backlink practices. They certainly know what such practices, which Google hate, are!

Spammy techniques:

Google is always working to reduce spam in search results, and the March 2023 Google Core Update is likely to continue this trend. Websites that use spammy tactics, such as keyword stuffing, cloaking, or link schemes, are likely to see a decrease in rankings. Website owners should ensure that their website follows Google’s guidelines and does not use any spammy tactics.

Let us see some steps to be taken, If your website is affected by the Google core update:

  1. Don’t get shell shocked: Core updates can be stressful. But it’s important to stay calm and not overreact. Wait a few days or even weeks to see how your website’s rankings stabilize before making any drastic changes. Sometimes sites get back without taking any action.
  2. Assess the Impact: Keep watching Google Analytics regularly. Check your website’s traffic and ranking positions before and after the update. Identify which pages have been affected and how much. Also use tools like SEMrush, or Ahrefs to analyze your website’s data.
  3. Analyze Your Content: Google core update is about quality content. So, valuate the quality of your content, and ensure that it’s unique, informative, and valuable to your target audience. Make sure that your content is optimized for the right keywords, and avoid any keyword stuffing or over-optimization.
  4. Audit User Experience: Check your website’s user experience and identify areas that need improvement. Ensure that your website is fast, easy to navigate, and mobile-friendly. Make sure that your website is secure and has a clear structure. Use Google’s
  5. Improve Your Backlink Profile: Major Google Algorithms check for backlink quality. Google core update is also one such.  Check the quality and relevance of your backlinks, and ensure that they come from authoritative and relevant websites. Avoid any paid back link schemes or spammy tactics, and focus on building high-quality backlinks through guest blogging with focused content, outreach, and social media. Use some back-link audit tools. We use Link-assistant. You can also check with SEMRush and see toxic links to be addressed.
  6. Enhance Your E-A-T: Review your website’s Expertise, Authoritativeness, and Trustworthiness. Ensure that it’s established through transparent information about your business. Include author bios, your customer testimonials, and case studies to showcase your expertise and build trust with your site visitors. Tip: Using real names with their social media profile links will add authority.
  7. Stay Up-to-date: Keep up with Google’s latest algorithm updates, and make sure that your website complies with the latest guidelines. Stay informed about the latest trends and best practices in SEO and content marketing.

Remember, recovering from a Google core update can take time and effort. According to Google, Broad core updates tend to happen every few months. So, content that was impacted in Search might not recover until the next broad core update is released, even you have made improvements in the site.

But by following these steps, you can ensure that your website is well-positioned for success in the long run.

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