What SEOs Need To Know About Google’s Helpful Content Update
Google is always working to make its search results better for the user. To do that, it tweaks its algorithms hundreds of times every year. One such update which rolled out this year is the Google helpful content update. The main aim of the update is to provide people-first content so that the user gains more relevant and helpful information.
What is Google’s Helpful Content Update?
Google’s helpful content update focuses on people-centric content, meaning the content is created by the people and for the people and not for just search engines or rankings. It uses the first-hand expertise of the creator coupled with the best Google SEO practices to deliver valuable content to the intended audience.
Google algorithm changes aren’t a new thing. Back in 2011 with their Panda update, the search giant aimed to rank lower the “thin websites” or “low-quality sites.” Or the E-A-T principles that focus on high-quality content which Google added to their Search Quality Guidelines.
Recently Google’s public liaison of search, Danny Sullivan said “We’ll keep refining how it works. Directionally, the guidance we’ve given is what SEOs and creators should be considering.”
The helpful content update started to roll out on August 25 this year. As of December, Google has updated its helpful content system. Now the update will impact content globally written in all languages and not just English language.
Importance of Google’s Helpful Content Update
The update primarily focuses on the relevance of the content, the expertise of the creator, and visitor satisfaction. The end goal is to produce better quality content for the visitors.
The objective behind the update is to provide people with content that is helpful and informative. Rather than creating unoriginal, low-quality content with the motive of ranking well in search engines. Google keeps making algorithm changes to improve search quality as well as the user experience.
Google plans to use machine learning algorithms to detect AI-generated content, which will be considered spam. Content made just for clicks and ad monetization will start losing organic visibility. The unhelpful content will even be removed to help the rankings of high-value content.
Things to Know About Google Helpful Content Update
Doing things the right way should help in improving the SERP rankings. Make sure you are following all the guidelines. Let’s look at what website owners, content marketers, and SEO professionals should know about the helpful content update.
- Stick To The Main Topic
Google is asking the creators to stick to their areas of expertise. If you are creating content in a niche where you have no expertise, chances are the content produced will be of low quality. Thus, it won’t provide any value to the readers. Google wants the user to come to your website and find useful information. Create a site with a primary purpose or focus, and don’t stray too far from the main topic.
- Show First-Hand Experience
With the helpful content update, Google wants high-quality content for visitors. And one of the best ways to do that is by writing about topics where you have first-hand experience. When you are writing about topics of your expertise, you will be able to give the readers in-depth answers to their queries. So, try to make the writing clear and give personal insights about the topic.
- Provide Sufficient Answers to the Audience’s Questions
One primary reason for a user to visit your website would be to solve their queries. When a piece of content is successful in doing so, that is when it will be considered helpful.
Put yourself in the audience’s shoes and imagine things from their perspective. Think of the questions or problems that might have led them to your website. This will help you gain insight into the problems and help you find the right answers. This will lead to creating content with all the necessary information that the reader will be looking for.
To do so, you can discuss the pain points and problems of the visitors with your team. And learn what the visitors are trying to solve with Google Search.
- Provide a Good Overall User Experience (UX)
Google has always emphasized that websites should provide a good user experience. This was seen in
Create websites where the UX is designed in a user-friendly manner. It is an important factor in search engine rankings. This also impacts the potential leads and sales. To do so, you can include the following elements in your writing:
- Provide visual elements like images and videos wherever required
- Start addressing the issue straight from the start instead of beating around the bush to increase the word count
- Make the content easy to read by adding bullet points and numbered lists
- Add a table of content at the beginning for easy navigation
- Measure and Optimize
If particular pages on your website are getting consistent engagement, then this can be considered “helpful” content. What you should do next is dig deeper into the site analytics. Take a look at the landing pages, the keywords and key phrase searches, or if any specific content themes are keeping the user engaged.
Find out what is already working for you and improve on that.
Google, in its announcement, has stated that it will continually take actions to detect unhelpful content and remove it. With the helpful content update, their primary focus is to provide people-first content.
Learn about the Google algorithm updates regularly and bring the desired changes to keep your content relevant and fresh. If you like to our help, our expert SEO can help you. Feel free to reach us.