Believe it or not, the number of people going online every day is still increasing. Pew Research claims that “constant” internet usage among adults increasing by 5% in just the last three years.

Marketing is mainly about connecting with your audience in the right place at the right time. This means that today, companies need to meet their audience where they are – online.

Which also means you need digital marketing.

WHAT IS DIGITAL MARKETING? WHY DO DIGITAL MARKETING

Digital marketing comprises all marketing efforts that use the internet. It uses digital tactics and channels to connect with its customers online.

It has become vital for business operations; digital content is so commonplace now that consumers both expect and rely on it to learn about brands.

From the website to a business’s online branding properties – digital advertising, online brochures, email marketing, and the like – there is a spectrum of approaches that come under the ‘digital marketing services’ umbrella. Choosing the right Digital marketing method is crucial because the possibilities for Internet-based marketing opportunities are endless.

Is digital marketing applicable across industries?

Digital marketing can work for any industry. Irrespective of what you sell, digital marketing still involves building buyer personas to identify the needs of your audience and create invaluable online content.

That’s not to say all companies should implement their digital marketing strategies in the same way.

Your business needs to have clarity about how every digital marketing campaign supports the overall goals. Once that is in place, your marketing team can create campaigns through the free and paid channels that are available out there.

New to this blog? We will cover some interesting sections below for you to learn continuously.

Previous – Major Channels for the New Decade
Next – Most common challenges in DM
Part 4 – Digital Marketing Tactics- SEO
Part 5 – Digital Marketing Tactics- PPC

The post Getting started with Digital marketing – Part 2 – What is Digital marketing? first appeared on Macronimous Blog.

We have planned to write a series of blogs on Digital Marketing. We will explain things in simple terms. We will try to cover the maximum. Each will come in different titles.

We are Macronimous crossed 20+ years in Digital Marketing. This team “Digital Marketing” is present here for a long time, But it keeps expanding its wings. It was only SEO and Banner advertisements, two decades ago. But now, we can see it is getting consolidated into some major channels, which are listed below.

1. SEO– the conventional, slow, and steady way! Investment can spread across months. The disadvantage is capturing ROI is not easy. Google is ever-changing and evaluating its strategies with web sites and algorithms.
2. AdWords – Aggressive but money goes out fast. However, ROI is visible. Spend-optimization can help money going out less. You may need experts to guide you in order to avoid large credit card bills.
3. Local SEO – Again long term. Mostly DIY for clients. We can even manage without spending much expect time. BUT- Review management could be painful at times. Need to build client relationships continuously, off-line as well.
4. Newsletters – Send newsletters with information about your business, offers, new product, etc. If you are already doing this, It should become a part of your CRM. But it may not help to acquire new clients. However, it helps your clients to remember you and helps you to win them back again and again. Curative content will help them to educate too.
5. Landing pages and lead generation campaigns – Similar to newsletters, we can create landing pages and outreach with offers/incentives, etc with the call to actions. The disadvantage is collecting target Email addresses. Marketing Hub helps in this for effective management.
6. Social Media Marketing – Last but not least. For some businesses, this should be the first! Identifying the right Social Media platform could be challenging. Also, you need to find out if you want to engage your existing followers or do Paid Ads and promotion campaigns.

In all the above you will require content creation. Especially in SEO, Newsletters, Landing pages, and SMM. Hence they become Content Marketing. You will need a writer, graphic designer, and even video content developers if you want to spend through YouTube.

We will cover some interesting sections below for you to learn continuously.

Next Part – What is Digital Marketing?
Part 3 – Most common challenges in DM
Part 4 – Digital Marketing Tactics- SEO
Part 5 – Digital Marketing Tactics- PPC

The post Getting started with Digital marketing – Part 1 – The major channels for the new decade. first appeared on Macronimous Blog.

A great weapon to your upcoming digital marketing campaign arsenal is incomplete without factoring in Social Media. Though there are great tools, approaches, and methodologies to aid in increasing your brand visibility over the online space, very few come close to matching the unbeatable edge provided by Social Media management.

As internet marketing specialists look to tweak their 2016 strategies for online marketing, they have very good reasons to provide prominence to social media as an important ploy to gain more quality leads, build better buzz around their brand, and drive amazing conversion not available with other digital marketing tactics. Here are some compelling reasons why you simply cannot avoid social media as we step into 2016 –

1. Social Media to propel Search Engine Rankings – SEO remains the core of many internet marketing strategies. However, it will be perilous to ignore social media simply because of the reason as to billions of people logged on to these platforms (almost 95%-98% of which are still untapped for your business). If utilized appropriately, the kind of targeted web traffic and high quality leads propagated by social media remains unparalleled.

What won’t work – Creating scores of accounts on social media to create incorrect buzz? Naah! Too bad a social media strategy.

What will work – Get a dedicated social presence on known social media platforms such as LinkedIn, Facebook, Twitters, Google+ However make sure not to confuse readers by creating multiple profiles for your brand.

2. Amplify lead generation through social media – Social media has been a universal favorite when prospecting for new business leads.

What won’t work – Merely having “likes” on your business page on social media won’t cut it in today’s times. You need to prompt users to leave more information behind so that you can contact them and induce them further down the sales funnel

What will work – Some interesting ways in which you can gain more with your social media can be found here.

Whatever tactic you might adopt – two things are absolutely essential:

• Convey a clear message that resonates with your brand personality
• Have a solid call-to-action provided to enable readers to know what to do next

3. Enhance your brand presence – One of the best ways to attach immense value to your brand is to get social media influencers to interact with it. However, if you feel that Reid Hoffman, Guy Kawasaki or Neil Patel won’t be able to take time out for your emerging brand, then do not worry. There are other ways to improve your brand presence over the social media.

Get a consistent brand look, feel and culture across multiple social media platforms for greater success in brand improvement over social media. This will also help accelerate your related opportunities on platforms such as Facebook and Twitter (lead generation, post-sales support, reply to reviews, etc.)

4. Boost customer support online – Orders delayed or incorrect orders delivered always make for a bad e-commerce transaction. But what exacerbates the issue is the fact that the aggrieved user takes to social media to vent his/her ire. The result – Your brand reliability suffers a spiraling downfall, real quick. Bad customer servicing may happen because of multiple touchpoints, but the bad handling of an angry customer on social media is entirely up to you. So you need to swoop down fast and placate the customer so that the negative vibes don’t spread out. Below is a case in point for Zappos (unarguably one of the smartest companies to manage their online reputations). They straight away offered a $50 discount coupon to make up for the bad customer servicing. A small but impactful gesture in winning the customer’s trust back.

The post Social Media Marketing for your business – Why bother? first appeared on Macronimous Blog.

To help put the impact of social media into perspective, a new infographic has been released that focuses on the top 9 social sites.

Lots of people have crunched the numbers over the years to reveal how many people use such sites, but when they’re growing every single day, the sheer scale is not really captured. Instead, the Social Media in Real Time counter visually displays the ongoing growth of social media from the second you load the page.

Platforms covered include Facebook, YouTube, Twitter, Instagram, Tumblr, Reddit, Google Plus, LinkedIn, and Pinterest. As every second goes by, key indicators from all of these sites continually rise, based on the latest averages.

To give an example, in just 3 minutes and 15 seconds, 100 new people began using Twitter, 80 of those were doing so through a mobile device, the users searched Twitter 4.7 million times, and over 1.12 million individual Tweets were made. In just an hour, the sheer amount of communications made is mind-boggling.

Of course, social media users are bombarded with data every day. We come to know how many friends we have, how many people liked our posts; it’s a big popularity contest and in some ways, we obsess over it. Celebrities are therefore obviously leading the race, while some people become celebrities through their success on social media itself. The real-time counter hones in on some traditional stars to illustrate just how much reach they have.

In just 6 minutes and 45 seconds, pop icon Katy Perry amassed a further 182 Twitter followers. That’s more than the average person will ever gain in one month. Soccer legend Cristiano Ronaldo gained a further 76 Facebook fans. And singer Adele’s new single “Hello” got another 93,555 views on YouTube, which is currently the most successful song in the video sharing site’s entire history.

Looking at such numbers, it’s hard to ignore the impact that this is having on our global society. Whether it’s positive or not is up for debate. You could argue that by coming together, culture ends up becoming one giant mundane melting pot. But you could also argue that it speeds up the development of nations, particularly those who have not necessarily been exposed to progressive ideas. Everyone has the ability to express themselves, and the world has the ability to respond.

We might also consider how the role of traditional media is becoming obsolete. It used to be that if a major event took place, such as a war, we would have to rely on politicians and professional news networks (possibly with agendas) to gather and present the information to us. Today, those in the war zone themselves are giving us their perspectives immediately on Twitter. In fact, because social media is such an effective communication method, it has been integral to the organization of revolutions and political movements themselves.

The list of discussion is endless. Is social media an invasion of privacy? Is it making people less social in the face to face environments? Has it made political correctness go too far?

Whatever the impact and whatever the future brings, social media plays a gigantic role in our lives. The numbers don’t lie.

Presented by: Coupofy

The post Growth of Social Media in Real Time first appeared on Macronimous Blog.

In an age of ‘perform or perish’, social media visibility has become all-pervasive. Twitter is one such prime example that is used by business and individuals alike to enhance their visibility online. Hashtags play an essential role as Twitter handles to let users know trending topic, similar topics or give a unique identity to their tweets. Tweets can also be categorized or grouped according to the keywords used.

However, what was once a technique native to Twitter has now proliferated social media of all kinds. The hashtag symbol is used before a prominent keyword or phrase on Twitter. Hashtags have found their place in all kinds of different social networks and now enjoy a powerful and privileged position as one of the most potent tools that people can use to satisfy personal or business needs, reach out to like-minded others and be involved in engaging group discussions and events. Writing the right Hashtags for social media is really important to make your post meaningful.

At a ground level, a hashtag is nothing more than a particular word preceded by a pound or “#” sign. In its original application on Twitter, it was used as a means for people to insert searchable keywords and tags into their posts, to allow other people to join in the conversation and view local or worldwide trends regarding the hot topics currently under discussion. Currently, they are a powerful tool for a wide range of personal and business applications and form a large part of communication and interaction on social media.

The Essence of Hashtags
Anyone can make up a hashtag. Any word preceded by the pounding sound is automatically perceived as a hashtag. It might either be exciting, engaging and compelling or meaningless, boring or irrelevant. People use hashtags in a variety of  ways, and the onus is on the user to bring out the true potential of the hashtag in social media, whether it is for personal or business needs. Since hashtags are so simple to create, there is a lot of abuse and misuse of hashtags in social media. The correct way of going about using hashtags is to learn the correct and productive way of using them and harnessing their power to serve a particular purpose or need.

Here are a few examples that are self-explanatory:
We sell #cupcakes #Brownies, you can buy online https://yoursitelink.com
Love #pets? We sell everything your #dog needs #petshop https://yoursitelink.com

Here are a few crucial things you need to remember while writing meaningful hashtags for social media –

• Choice – First and foremost, hashtags needs to be chosen with care and caution and a lot of attention to detail. The true purpose of a hashtag is to make your posts contextually relevant with the interests of like-minded users, and to help other people discover what you have to say when they search using that particular hashtag. Consequently, generic, insignificant words perform poorly as hashtags. Remember to only choose hashtags which are interesting, relevant in a current context, and likely to arouse curiosity and interest among other users. Go with the trend, but don’t use them just for popularity, or it may hurt your credibility.
• Frequency – Some people have the habit of overusing hashtags. This is a detrimental and counter-intuitive practice and should be avoided at all costs. Hashtags are meant to be used sparingly and with a great deal of thought. Too many hashtags make readers lose interest and skip over the hashtag content. Irrelevant and heavy-handed use of hashtags sends across a bad vibe and readers, usually, tend to avoid content with too many hashtags huddled together.
• Testing –It is extremely important to test out hashtags. You need to know if your hashtag is currently a subject of interest among other users and is relevant in the context of popular interest. You can click on a hashtag to see the kind of conversation they bring up and the level of interest they are currently drawing. Also, make sure you spell them correctly. 

Some tools to create and verify Hashtags:
https://www.hashtags.org/ – According to Hashtags.org, “Hashtags.org provides essential information, research and how- to help individuals, businesses and organizations worldwide improve their social media branding and intelligence.”
http://keyhole.co/ – Real-time tracking of Hashtags
https://tagdef.com/ – Find popular hashtags, Top hashtags of the week, New tags that are getting popular.

The post Write meaningful Hashtags for social media first appeared on Macronimous Blog.

You already have your profiles created on FaceBook, Twitter etc for your business and even started some marketing activities with regular posts. So, you are probably well aware of social media and just how imperative it is for digital content marketing. You may fall anywhere on the spectrum of social media know-how, ranging from novice to internet marketing guru. No matter what your expertise is, the success and return on investment from marketing is contingent upon how well you leverage (and know) your resources beforehand. Many business owners or their content marketing agencies start posting content on every possible Social Media platform they know and like, and at one point they become tired of finding it ineffective. Not getting enough comments, Likes, Shares etc makes them worried and at one point they let all their effort go in vain.

Before you investigate which social media platforms will work best for your business, consider the larger scheme of what your objectives are. These sites are very useful for marketing, but they are also great for networking, client relationship management, communications, reputation management, and for branding. The strategies vary pertaining to what will best assist you as you plan on using social media to represent your business; and, surely enough, your business model will be integral when deciding which platforms will best serve your needs.

What to Do Before Using Social Media Sites for marketing

New social networking sites and applications are appearing on the market constantly and frequently. It can seem like you have to take them all on, but that doesn’t have to be the case. Not every site nor business will serve the same crowd. This crowd also includes potential new clients and customers. Nonetheless, whether or not that crowd is ideal all depends on the business, what social media platforms it uses, and why.

Nike Fuel Bank in FB

The following is a list of ideas that will help you understand what information you might want to share about your business and where you can share it. You don’t have to be limited to just one or even any of them. These are only some of the many useful considerations of the planning process:

• Will you want to inform your audience about trending news in your industry?
• Do you have a quirky workspace that your followers and fans might appreciate and want to see?
• Do you have a really narrow pool of clients or customers? Where do you think they’re hanging out and how do they communicate with their networks?
• Do things like humor, skilled employees, technology, creativity, or good customer service exemplify you? If so, make a note of it and all the other good traits so you can use them to better sell your offerings.

If a list format is too limited for the planning you would need to do, then a diagram, chart, the web, proposal, portfolio, mind maps, or a mere whiteboard doodling are all alternative methods that could help you brainstorm your social media marketing goals.

Which Social Media Sites Should You Choose for Your content marketing?

The demographic and type audience of the social platform is going to affect which one you choose to represent the brand, message, and product of your company.

Facebook

The majority of social savvy business models will find Facebook, which is the holy grail of social media,  quite essential. Taking Facebook’s Ad Manager Program as a prime example, the site has many tools that help businesses target their ideal audience better.

Our Blog posts on FB

Aside from tobacco companies and others that are highly regulated, virtually anyone can benefit from Facebook’s blog-like format. It gives the content a lot more breathing room than Twitter’s congested 140-character limit. Virtual travel agencies, popular name brands, athletes, politicians–truly, anyone can benefit from Facebook, one social site that supports over one billion users. That’s most certainly a wide audience considering the grand scheme of how vast the internet is.
Twitter

Financial advice from Twitter

Some companies that benefit from using Facebook alternatively might enjoy the micro-blogging format of Twitter. Stock brokerage firms and financial consulting companies, for instance, might like the real-time aspect of Twitter as well, since many news reporters and leaders in the global economy are actively posting on the site. It’s a constant virtual meet-and-greet there despite its strict limits on content.

Holiday Packages promotion with Twitter

LinkedIn

LinkedIn can be considered as a Facebook for Business owners and Job seekers. Some independent contractors, freelancers, and entrepreneurs have probably already enjoyed the networking culture of Twitter and several other social media sites, but nothing else quite tops LinkedIn. It is a great connector, helping its users form professional connections and find new clients. LinkedIn Business pages are a great way of building a potential customer base. Years ago we started collecting recommendations and endorsements from our customers who worked with us in the past, share the web projects that we did and started sharing business information, and I am sure which pays off.

Job Post in Linkedin

Pinterest

Pinterest provides a visual way of building backlinks. Businesses within the arts, fashion, lifestyle industries–really anyone who likes and employs pictures–could benefit immensely from the format of this platform. If you are a retailer or running an E-commerce store, building a Pinterest follower base would be something you cannot ignore. You can post your product images directly under categorized albums (called boards) and share them on Twitter and Facebook easily.

PCMag Pinterest post

Wishpond says 25% of Fortune global companies have their presence on Pinterest and over 60% of consumers who visit Pinterest found what they wanted.

Instagram and Google+

Instagram and Google+ perhaps are the newer hybrids, both bearing characteristics of Twitter and Facebook. These are extra and still growing daily, but their concepts overlap and they allow the use of hashtag keywords in their posts. Google+ profiles and pages are surprisingly beneficial to anyone who wants to enhance their SEO. Instagram is kind of like a visual extension of Twitter.

Instagram FB integration

Blogging still brings more life:

Both social media and blogging could go together. You can share your blog on Facebook or twitter, integrate Facebook comments within a blog, post some videos on Instagram videos into your blog, add tweets into your blog etc. But, why still blogging when you get all these social media sites? Blogging gives more space to design your content framework and you get the content not quickly vanishing like a Facebook post or Tweet that merges within the crowd and becomes invisible.

Social media has its technicalities, as you may have noticed when you were first introduced to it, and we can help you with this by optimizing your social media profiles and making them more productive for your marketing. Get in contact with us and a member of our team will respond to you.

Meanwhile, good luck on your search!

The post Choose the Right Social Media Platform for your business first appeared on Macronimous Blog.

Local SEO

Local SEO can provide direct customers not just potential Customers:

Local searches and geo-specific keywords have become prevalent with the customers going mobile. They can search for a local listing of what they want and with just a click of a button or a tap; they can find what they want including the contact number and the directions to that place. There is no need to even have a website in such cases as long as you have your contact details listed. The most amazing thing of a local search is the fact that these searches are targeted buyers or customers who have decided to avail the services. They are not just potential customers but actual customers so having your listing on top will bring in more revenue for your business.

Local SEO can be more effective than Organic SEO:

Another interesting fact that gives more reason to have a local SEO is that the local listings come up above the organic search results. So by having a local SEO you only have more benefits to reap and you do not have to compete with big giants who already have state of the art organic search in place. And the local SEO market is new and hot, so you will have early bird advantage as well. For a local SEO, the number of searches is less and so are the competing pages for such a search when compared to the competing pages for the more generic search results. So your business will be recognized at the top very easily and the targeted approach will bring in higher revenue for your business.

Boost your local SEO with Google Places / Plus local:

Local SEO can be done very easily with Google+ Local, Yahoo local or Bing Business Portal listings. For instance Google+ Local enables a business to create an account/profile and list down all the details like contact information, store location, business category for easy search and retrieval, include images, have a short and precise introduction that includes the keywords most commonly searched and also include other links and websites that you would want to share. The linking of these is automatically done by Google. This is the latest and greatest tool that a business can get a handle , through which one can acquire new customers and open new avenues to increase the business. This platform is a social media service which will play a vital role in the local SEO search marketing strategy.As Google emphasizes on local searches the strategies has to be changed to fit this and well executed. A business will have to just leverage this avenue to not only improve online presence but also to take your business in the steep upward direction.

Macronimous offers Local SEO Services to clients throughout the Globe:

Get local SEO services from Macronimous and take your business to the next level.  Our team of dedicated SEO experts will analyze and promote the client’s local listing in their respective geographic location. With a limited budget for your small scale business, you can easily afford our local SEO services and you can get a great deal of online search engine presence. This is not it; your ranking will also be higher than others. The ROI for Local SEO is tremendous with higher conversion rates turning 1 in 2 leads into your actual clients.

Further read and resources:

1. Local SEO Checklist – http://localseochecklist.org

2. How To Cement Your Local SEO Footprint In Google: 4 Easy Steps from SE Land

3. Local SEO Guide: http://www.localseoguide.com.

4. Why Local SEO has become even more important: https://plus.google.com/+Macronimousws/posts/CMqn2JrFKfm

The post Improve your Domestic/Regional Business with Local SEO first appeared on Macronimous Blog.

As I revisited my old post (you can see that at the bottom), it was like opening a time capsule. Some things felt endearingly familiar (like the emphasis on Google Analytics and conversion rates), while others were hilariously outdated (ah, the simpler days of keyword density and meta tags!).

But one thing remains constant: the need for businesses to understand and measure their SEO success. So, let’s dive into how you can do that in 2024, with a blend of nostalgia and cutting-edge insights:

1. From Google Analytics to GA4: A New Era of Data

Remember when Google Analytics was this revolutionary tool that gave us unprecedented access to website data? Well, get ready for Google Analytics 4 (GA4), its even more powerful successor!

GA4 is like the cool, upgraded version of our old friend. It’s got a sleek new interface, tracks user engagement in more detail (scroll depth, anyone?), and even lets you analyze cross-platform behavior (website and app!). And the best part? Enhanced Measurement automatically tracks events like outbound clicks and video engagement – no more fiddling with code!

2. Conversions Still Reign Supreme: The Power of CRO

Back in the day, we talked about setting goals in Google Analytics to track conversions. Well, that hasn’t changed! Conversion Rate Optimization (CRO) is still king (or queen!).

But now, we have even more sophisticated tools and techniques to help us turn traffic into customers. Think A/B testing different headlines and images, personalizing landing pages, and using heatmaps to see where users are clicking (or not clicking!).

3. Beyond Rankings: Decoding the Mystery of Search Intent

Remember when we obsessed over keyword rankings? While rankings are still important, they’re not the whole story. In 2024, it’s all about understanding search intent.

Google wants to give users exactly what they’re looking for. So, we need to go deeper with our keyword research, craft content that satisfies different search intents (informational, navigational, transactional), and even optimize for those coveted featured snippets. Oh, and don’t forget about voice search! “Hey Google, find me the best SEO blog post!”

4. Know Your Audience (Better Than Ever!)

Even back then, we knew that understanding your target audience was crucial. But now, GA4 gives us even richer insights into who our visitors are, what they like, and where they’re coming from.

This means we can tailor our content with laser precision, create personalized experiences, and even discover new market opportunities. It’s like having a crystal ball that shows us exactly what our audience wants!

5. The Ever-Evolving World of SEO

One thing I’ve learned over the years is that SEO never stands still. Algorithms change, new technologies emerge, and user behavior evolves. That’s what makes it so exciting!

So, keep learning, keep experimenting, and keep adapting. Follow industry blogs, try out new SEO tools, and never stop analyzing your data. The journey of SEO is an ongoing adventure!

It’s been fun revisiting this old blog post and seeing how far we’ve come. I hope this updated version provides you with valuable insights and a touch of nostalgia as you navigate the exciting world of SEO in 2025!

Here is the old blog written in 2012 For your reference, Read at your risk.

We all know SEO can do wonders for a business and even a non-brick and mortar firm can rake in huge money. And even for busineSEOss owners who tops in conventional business strategies, SEO can definitely help improve their business. For many small-scale businesses, SEO has become the life saver. And with the introduction of features like Google places business owners who were invincible before SEO giants sprung up and made huge profits in their business. Mostly for small scale business, SEO firms promote the websites and whether the SEO campaign is a success or a failure,  it is necessary for the business owner to know whether the SEO campaign succeeded or not. There are certain features that the business owners need to know  the SEO companies who manage their business website.

1. Google Analytics:

This is one of the most fabulous tools provided by Google. Even a site’s hosting company to provide such details  will charge thousands of dollars, but the most interesting part  is that it’s absolutely free. Just a piece of code creates magic. Google analytics provides complete details such as the visitors, pages visits, Demographic details, and time spent on the website, most visited pages on the site etc. By default, Google analytics provides the above details for the past 30 days from the current date but the beauty of is the comparison of the above details between two different periods of time because Google analytics completely stores  all the above data from the date the code was added to the website. E-commerce websites product performance data and sales revenue details can also be detected using Google analytics.

2. Conversion Rate:

Search engine optimizers often boost their performance by quoting the number of keywords they have achieved top rankings, the amount of traffic they have brought to the website and so on. On the contrary, business owners will never even bother to hear all of the above SEO success stuff unless some business is generated out of their website.In Google analytics, goals can be set on contact page where websites normally have the contact form; phone number and contact email address  displayed. Even goals can be set on a “Thanks” page that appears after a user completes the contact form in websites. This way the conversion ratio can be determined and the business owners can measure the success of SEO and can make suitable adjustments with regard to landing page optimization.

3. SERP:

Search engine ranking position (SERP) is the most important factor in organic SEO success. Only for the improvement in these keywords, SEO is actually done. While optimizing a business website for the search engines (It may be any business), it would be better to get certain important business core keywords from the business owners and based on the keyword count, suitable modifications can be done later. The synchronization between the business website and keywords is highly important and Google also weighs this factor in the name of keyword relevancy. A regular progress of the business keywords (provided initially by the business owners) should be updated to them (Monthly/ weekly). This way the business owners can directly measure the site performance.

4. Target Audience and Market:

The target audience and target market vary from Business to business. So it’s highly important to provide certain details such as the demography of the traffic. If the traffic is high but the inquiries are not convertible, then the business owners can change their business content / pricing for that particular target market to increase the revenues.The above said factors are the basic factors that every site owner needs to know otherwise whatever stats the SEO firms show them it’s just Greek and Latin for them.

(Blog updated on 13thJuly 2016)

The post Monitor SEO progress – Basic ROI analysis every site owner should know first appeared on Macronimous Blog.

Google may never have expected that Facebook would emerge as its biggest nemesis in Internet marketing and search industry. Though Facebook need not be Google’s direct competitor, its started bothering Google from early 2009. Google sensed danger and came out with its own social networking website in 2011 known as the Google plus.
Lets us overview Google plus’ overview and its impact on SEO.

Features of Google plus:

Like Facebook, Google plus has all the basic features such as chat, adding comments to friends’ status updates, sharing photos and videos etc but in an enhanced manner. Additional features such as multiple videos chat have caught the attention of people who were starting to feel the monotony of Facebook.

But on having a closer look, Google plus is social networking product from a company who is the leader in the search industry. So Google plus will definitely have some factors supporting SEO. The proof is when any business firm’s name is typed in Google, the Google plus page appears in search results. (It should have a Google plus page). In the near future, Google may bring an algorithm update like engagement with Google plus may bring more favorable results in search rankings for businesses. And the above said factor provides a solid proof. So as a proactive approach, the Google plus profile pages should be optimized.

Title of the page:

The one major advantage of Google plus in fact any social networking site is that the brand name of businesses can be established. Business owners can use their Firm name as the Title and Google plus itself recommend doing that. When your business network in Google plus grows the brand name gets registered strongly with the clients and retention becomes half done.

“Title is like a label and if it goes wrong everything will go wrong”.

Business Information:

Business owners can enter their business name and descriptions about their business , about you and employment columns. There is a 160-character limit and hence the business descriptions should be crisp and information rich. They should be in such a way that the whole crux of your information should be covered within that. In the case of personal profiles, restrictions can be done but a case of businesses make sure they are public.

The Midas touch In Google plus:

Google always has the habit of doing things that will literally stun anyone on the planet. And in Google plus, Google has brought in its core factor of “dofollow” straight into the picture. All the text, names, and business are dofollow and they get indexed in search engines especially in Google. So keyword rich (anchor text) can be added in the business info and it will make the difference in both organic SEO and SMM. And again, they should be done in a polished manner so that your profile does not become an awkward one to view at http://whatis.techtarget.com/definition/social-media-marketing-SMM

Compendium

Overall Google plus has emerged as a great platform for internet marketers and the combination of conventional SEM and Google plus will be a great combination of business development and stabilize it respectively. Also, Google plus is brand new to the picture and as the time goes by we can expect more from Google.

The post Optimize your Google plus profile for Higher ROI first appeared on Macronimous Blog.

Managing perceptions
Business today depends far more on modern methods like social networking to reach and serve its customers. From firms to film stars – it is now a common practice to interact with your target audience for getting a feel of what they think about you and propagate your thoughts and views on them. But a mere conversation is not enough. It is imperative that you selectively leverage your interaction with the target audience to make a perceptible yet subtle change in the way you are perceived. Take the case of what Comcast has done on Twitter. Without making any significant change in the way they service their customers, they have been able to make a change in the way their clients perceive them.

Selecting what works
Social networking is more predominant among young ITES organizations, yet conventional manufacturing organizations have also tried to delve into its business benefits. These firms sometimes experiment internally with their business associates through tested options like SharePoint or Web 2.0. This has seen the genesis of a collaborative approach towards innovation on the web. The most revolutionary use of this approach has been the development and use of Linux as a freeware. The choice is yours – see what benefits you most.

Core business benefits
You can create and improve your brand image online through social networking. For e.g. in Facebook, you can create a pointer to your website which provides promotional data and introduces clients to your client or website. Similarly, in LinkedIn, you could put up a showcase event or roadshow which your company is sponsoring. Even in audiovisual networking sites like YouTube, you could upload a video showing an award your company has won or a prominent speaker delivering an address at a marquee event supported by your organization. The options are seemingly boundless.

In a time and age where b2b and b2c opportunities are endless, social networking is a vital cog in the wheel of a corporate brand building, managing stakeholder perceptions and attracting & retaining clients. But given the intellectual property drove business realities, it would be wise to take the time to decide the path you would be most comfortable with. So choose wisely and enjoy the plethora of benefits which social networking can bestow on your business.

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