Analysis and optimization processes should be developed keeping your business in mind to create your web presence. Information on your market, competitors, customers that you need to attract, products, and services that you would like to market using the web provide clear input to the designing process. it helps in fine-tuning your designs for the customers and the search engines.
Interactive web design and development with SEO ensures a better ranking of pages and increases the number of visitors to the site. Realizing that Search Engine Optimization needs to be the objective of the web development and implementation process, the following are the key phases and processes of an SEO life cycle.
Keyword research & analysis
Research and analysis of keywords act as the basis for a website that requires a lot of traffic from multiple search engines. The aim of this study is to finalize search internet and keyword intent. The keywords are phrases using which the website needs to be marketed. Identifying the keyword phrases that drive high-quality traffic from leading search engines to your site is the success of your research work. Identify keywords relevant to your website and analyze their impact on your website traffic to generate a high Return on Investment (ROI).
Site analysis
Simply SEO analysis is not the only method to get your site on top of search engines. It just gives you an overview of your website’s potential, areas of improvement, and obstacles. With the ever-growing popularity of search engines and page ranks, the earlier you have your SEO analysis done, the safer you are. With commendable efforts, you can convert your analysis to an appreciable marketing input. Invest in tools like SE Ranking or SEMRush.
Competitive analysis
You need to focus on the growth of your competitors, not just on their growth, their strengths, weaknesses, opportunities, and threats (SWOT). Focus on the competitor’s keywords, their success, the number of incoming links is important to compete and stay at the forefront.
Statistic analysis
The statistical analysis gives you information about the parties you need to know. It provides details about the country of your visitors, the number of times they click on your site, how long they are, your site, etc. But the problem is that you might be receiving a number of hits per day, but they might be visiting your site only for a few seconds.
META Tag Setup
HTML tags that is created in order to give the keywords, description details, and other related information to spiders. It is invisible and can be seen only by viewing the source of the page. Title tags are still important.
Site content optimization
To have search engine visibility, you need to use keywords and phrases focusing on your main targeted audience’s queries. You must ensure that these words frequently used on your page and are quite prominently seen. Too many of these users can appear to be spam. Use tools like Grammarly or Hemmingway Editor for better language.
HTML code optimization (optional)
Use clean HTML code using CSS styles. This will help to place the styles in the external files thus reducing the size of the page and improving the updated format by reducing file size and fast updates. Simply updating the external CSS style file would give you the changes all over the site. Use minified CSS and JavaScripts. Feel free to invest on them.
Descriptive site map creation
A sitemap has all the links to all pages of the site. Navigation is simpler for you and the search engine to crawl, thus ensuring that all pages are found.
Schema Markup or Google Structured Data Markup
Schema markup or Google Structured Data Markup is microdata added to webpages to give better orientation to search Engines about the page and what it is all about. Google, Bing, Yahoo, and Yandex started using Schema.org as a standard. You can create Scheme as RDFa or JSON-LD.
Search Engine submission (free search engines)
A term used for registration of the website with the search engines.
Link exchange page creation
Link exchange pages are for exchanging links between high-quality websites. It is called a reciprocal link exchange page. Though this is an outdated technique, it is still in practice. It is not bad considering it.
Link Popularity campaign
A number of incoming links or the outgoing links for your site from various sites and directories are known as link popularity. Directories can include a Business directory, Web directory, and links from sites with articles that can also add to this popularity evaluation.
Link popularity is achieved when you add links to various search engines, websites, and directories. It is popularly known as link building. Greater the number of incoming or inbound links, the greater the page rank and page popularity.
Campaign duration (Maintenance)
Many organizations feel that once their site has been optimized, then their work is over and the site optimization is complete. But, actually, there is much more. They do not realize that the search engines keep changing their algorithms at regular intervals, hence having a tremendous impact on your site’s rank and position. You need to realize that an SEO campaign/maintenance is an ongoing process that needs to be monitored regularly to have a competitive edge and reach your targeted results using your specific keywords.
SEO Maintenance Service includes:
- Keyword monitoring
- Web Statistics
- Log Tracking
- Website rank monitoring
- Re-optimization of few keywords (optional)
Without these services, your site’s position can slowly get down in the search engine results. It continuously keeps you above your competitor, while they are continuously trying to push you down the various search results. This can happen very easily, or can also not happen at all.
Monitor search engine & directory submissions
Monitoring and Identifying the added links are important. You need to check whether a backlink is present or not. Deleting if it is not present.
Page Speed
This is about the loading speed of a webpage. Use Google’s Lighthouse or simply Page speed insights score to check every page you add/modify. Page speed is a ranking criterion, so do not miss the mark.
Link Quality
This report is considered as a value while dealing with the visibility of the web page in top search engines. Getting quality backlinks is challenging. High-Quality original content complements this. This report gives you information on a number of inbound links with top search engines, link partners, and directories.
Keyword position (SERP)
SERPs – Search Engine Results Positions for keywords should be reported to clients, every month. It measures the position of keywords in top search engines by using the rankings given to the web page by the search engines while optimizing.
Conversion Rate Optimization
Set conversion goals in Google Analytics and generate goal completion which gives the conversion rates to the client. It explains how the SEO effort has been converted to achieve the campaign goals.