| In long-term relationships,
the key component for success of the relationship is best
laid during negotiations, which lead up to the signing of
the Service Level Agreement. Some of the common practices
employed for a successful management of outsourcing relationship
have been listed below. IT companies from countries like India, are supporting such methods to improve their client relationship
management.
1. Keeping relationship between
key management personnel:
If there is a good understanding and strong
working relationship between the key management personnel
of both teams, then such relationships often tends to last
long. Research on outsourcing success has indicated that peer
friendships and working methods with one's counterpart in
the other company has been an important factor in long term
relationships.
Also maintaining one point of contact will
avoid confusions. Companies can keep one project manager per project
or per client.
2. Well-defined criteria and Quantifiable
objectives:
The objectives to be achieved by outsourcing
must quantifiable and must be established as criteria right
at the start of the contract. If the customer can compare
the performance with the pre-established objective, then the
benefits of outsourcing would be clear. The vendor would know
where they stand in meeting customer expectations.
Well-defined performance criteria have quantifiable
objectives, service quantities, quality, customer satisfaction
and are measurable against other providers.
3. Developing special board of members:
Successful outsourcing relationships involve
setting up of special executive committees or boards that
draw out the best strategies for smooth & effective handling
of outsourcing relationship. Identification, resolution and
rapid escalation of issues are a key responsibility of this
team.
By developing a team of people, companies
can always do strategic meetings on any plans, issues or to
resolve conflicts.
4. Incentives and Penalties:
The provider is encouraged to meet or exceed
customer expectations by establishing performance based pricing.
When performance exceeds the criteria, the incentives apply
and when they fall short, the penalties are imposed.
This will increase the understandings in
payment, work commitments and help both sides in long run
to understand the work code better.
5. Periodical review meetings:
For a successful outsourcing relationship,
it is better to have frequent formal review meetings. These
meetings can discuss what both teams are working towards and
a high level view of the future goals and objectives. Product
reviews and deliverables can be discussed at such meetings.
Staying away from the client, without updating
will lead to much frustrations at the client side. Also if
there is no periodical updates, chances are more to understand
the client requirements which leads to deviation from the
requirement and can be solved later only in a troublesome
phase in both sides.
6. Training vendor personnel:
The vendor personnel need to have ongoing
training so that they align their business goals to the business
objectives of the customer. The issues driving the clients
needs have to be understood and the vendors' service has to
relate to them.
The training could be in management, technology
or anything which can improve the client relationship.
7. Understanding the cultural differences:
This is one area where countries like India
need to concentrate. As both parties to the outsourcing relationship
will have their own culture, these differences have to be
recognized and bridged. Organizing social events, education
on company background, participation in others' quality programs,
etc., are some of the ways to improve the cultural understandings
and bridging this gap.

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