|
Gone
are the days when we were developing brochure type web sites. If
you wish your visitors to comeback, the site should be interesting.
As already millions of web sites are existing, even they may be
similar to ours, to keep the site interesting one key thing is Interactivity.
In this article let us discuss some scripts that can add interactivity
into your web site. - Benny Alexander
To be sticky, a site needs both content,
as well as some form of database or other programming. A web site
that can get visitors to stay longer and return often is known as
a sticky web site. The stickier you can make your site the better
your chances of converting visitors into customers. You can add
some ASP or CGI or PHP scripts , as your web server supports. Let
us see some of them here.
Content
Syndication
You can feed some daily news, which can be
general or your industry specific. You can get the syndication information
from the content provider site. Most probably they will be simple
JavaScript that you can just place on your site where you need the
content to be appear. In this way the visitor gets some fresh news/information
always. Moreover syndication is just one time job, and you do not
have to spend any maintenance time on it.
Discussion
Boards
Discussion boards allow users to discus among
themselves and with you. People can post their questions and can
expect the answers from other visitors. In this way people usually
comes back to your web site. Most people have something to say,
whether good or bad, and many love to say it! If your company sells
products buyers can support each other using discussion forums.
You can also create topics about that can help your business and
can collect various opinions.
Opinion
Polls and surveys
You can create polls or surveys for your
visitors to answer. Keep them simple and anonymous to achieve a
higher response. Your goal is to get as many responses as possible.
Let your questions be relevant and help your business.
Articles and
tutorials
Write some specific articles related to your
business. This can give you a great impact on your visitors. People
love to read. If you educate them freely with your tutorials and
articles, they will really remember your site, and will come back.
There is a higher possibility that they may turn back as potential
customer. Moreover articles and other type of content that is relevant
to your business with proper keywords can help you to promote your
sites with search engines and other Industry specific Indexes.
Your
own eZine
Ask your visitors to join in your eZine.
Tell them the benefits of subscribing your news letter. Do not forget
to mention your "no spamming" Email policies. Write at
least one informative newsletter per month and send them. You can
advertise there with your new product information also.
|
