| This
article explains you to improve your web presence and to helps to
get your web site as a business Gateway. Learn how to improve your
web presence. contact the author at
The effect of web sites brought us a whole
new world of global market. So every one wants to have their web
presence in these days. I assume that you also have got a web site
now. You developed by yourself, or you outsource the work to some
one. You are proud of your web site as it looks very appealing.
Your friends says they have visited your site and signed on your
guest book. Everything is fine. But have you thought about making
it effective and how about bringing some business in. Here in this
discussion, I can help you to make your site to help your business.
Let us discuss some key points that can make your site for revenue
generation portal.
Market research with your site
Prepare some questionnaire that can help
your business market and request your visitors to attend the survey.
Many sites offer some small gifts for the selected visitors who
are attending the Survey. This survey results can help you to study
your and reinvent your business structure. You can also create some
dynamic polls which can send the instant market trends. There are
many ASP ,PHP or CGI survey applications in the market which you
can use it in your site. Or you can ask your developer to develop
a customized one with desired reports as output.
Keep your content refreshed
Always refresh your content whenever its
needed. To make this simple you can use a content management system(CMS)
that can suit for your site. A CMS can help you to create and maintain
the site content updated. Refreshed content if very necessary to
make the visitor come back. As visitors are looking for new information
the site should come up with new content and should speak new trends,
technology, business and market. make it readable, you can hire
a content developer who can understand your business and target
places and write for you.
Transparency
Tell shortly who you are, what you do and
how you do. You can improve the reliability of your services, by
telling how you develop your products and services. For example,
the taxes you pay for the service. The site can explains the visitors
about your policies, development procedures, goals, targets and
quality measurements. You can ask them for suggestions, tell them
that they can help your business by attending your survey. There
is no harm in being transparent to the customer who doesn't even
know your face. Many customers like transparency.
Improve navigation
Clear navigation can help your customers
to visit all your pages without any blocking. Make some cross-linking
to related pages, or related services as it appears in this site.
Put a search on your web site, customers can search the information
which they want.
Test the loading time
All visitors are not patient enough to wait
for your pages, which takes minutes to get loaded. If a visitor
finds you in a search, remember s/he may open more than one link
from the search result in separate browser windows. If your pages
are very dull in loading, he will not hesitate to close one window
where your site appears slowly. So do not load the sites with huge
graphics and animation. Use good graphic design tools to optimize
the images. Though the bandwidth limitations are coming down, Test
your web site in different Internet speeds. There are users who
are still using dial-up modem in many countries with less then 30KBPS.
The value
Provide some information to your visitor.
Give related Tip of the day, articles,tutorials,syndicated content
with which you can educate your visitors and clients. This can add
a huge value to your web site. This can, not only make your visitor
to visit back, but also can help while promoting the site with search
engines. Above all it adds credibility. Encourage your employees
to write for the site.
Benefits, not just features
You can use the site to tell about your services,
features as well as the benefits they get. Unlike conventional advertisements
you can tell more about the benefits your customer gets through
your services. Explain in detail but not with pages of words.
Promote your
site
Your web site will be of no use to you if
it is a secret! Put your web site address on everything. Your letterhead,
envelopes, with your signature on emails, business cards, company
vehicles. Send an email to all your clients with a link to your
site. Submit your site to search engines and directories. Set up
links and affiliates to drive traffic to your site. You can also
use free for all links(FFA), which can increase your link popularity.
Submit pages to your industry related indexes and free link pages.
Put a site analysis tool
Add a free/paid site analysis tools, which
can help you to track and analyze the information about your visitor.(Like
the one you see in the bottom of this page). this can help you to
understand, who your visitors are, which page they like most, which
country they visit from and much more.
Improving things
If you need help in improving your web presence
we can give you our hands, We specialize in makeovers -- taking
an existing Web site and transforming it into a productive, attractive
and profitable business tool. We can also provide a professional
Web site evaluation and make suggestions for improvement. Contact
us at
for further information and price quote.
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