Search Generative Experience (SGE): Enhancing Your Search Journey with AI with Google

Search Generative Experience with Google AI search

Google processes over 8.5 billion searches per day in 2023. That means 99,000 searches every single second and 594,000 every single minute. Not everyone gets what they want in the search results. Because, search phrases needed to be more specific to get what you want. Google knows the language limitations, not everyone is good at typing a “search query” that will being them meaning search. Here comes the power of AI, which finds the search intent first, before processing the results.

In the ever-evolving landscape of search technology, Google is constantly exploring new ways to enhance user experiences. One of their latest innovations is Search Generative Experience(SGE), an experimental feature that harnesses the power of artificial intelligence (AI) to provide contextual answers to complex queries. In this blog post, we’ll delve into the world of SGE, its capabilities, and how it can revolutionize the way we search for information.

What is Search Generative Experience (SGE)?

SGE is an experimental feature developed by Google that employs AI algorithms to generate contextual answers to intricate questions. While SGE is currently available exclusively in the United States, Google has plans to expand its reach to other countries in the future, bringing its benefits to a global audience.

Enhancing the Search Experience:

SGE utilizes AI in three main ways, transforming the search process into a more efficient and informative journey:

AI snapshot:

Search Generative Experience (SGE) generates a unique summary, known as an “AI snapshot,” for longer queries. These snapshots appear above the search results and provide a concise overview of the topic. Users can then choose to explore further by asking follow-up questions or clicking on the snapshot to access the full search results page. For example, if you search for “How to make a sourdough loaf,” SGE might generate an AI snapshot that includes the following information:

  • The ingredients you will need
  • The steps involved in making the loaf
  • Tips for troubleshooting common problems

You can then choose to follow up with additional questions, such as “What is the difference between sourdough and yeast bread?” or “How long does it take to make a sourdough loaf?” You can also click on the snapshot to access the full search results page, which will include links to recipes, articles, and videos on the topic.

AI snapshots are a helpful way to get a quick overview of a topic before you dive into the full search results. They can also be a valuable resource for troubleshooting problems or finding additional information.

Conversational Mode:

Search Generative Experience (SGE) has a conversational mode that is designed to handle multi-faceted queries that require more than a single answer. By retaining the context of the original search, SGE can respond to follow-up questions in a natural, conversation-like manner. This feature is particularly useful when seeking information on processes or topics that involve a series of steps or details. For example, if you search for “How to make a sourdough loaf?,” SGE can answer follow-up questions such as:

  • What is the difference between sourdough and yeast bread?
  • How long does it take to make a sourdough loaf?
  • What are some common problems when making sourdough bread?

SGE can also provide links to recipes, articles, and videos on the topic. This makes it a valuable resource for troubleshooting problems or finding additional information.

Conversational mode is a powerful tool that can help you get the information you need more quickly and easily. If you are looking for information on a complex topic, SGE’s conversational mode is a great place to start.

Vertical experiences:

Search Generative Experience (SGE) provides a curated list of preferred features and in-depth product details in commercial searches, called Vertical experiences. This functionality helps users find the best products that align with their specific requirements. Whether you’re searching for the “best laptop for college students” or exploring other consumer goods, SGE streamlines the decision-making process by presenting valuable insights concisely. For example, if you search for “best laptop for college students,” SGE might provide a list of laptops that are lightweight, have long battery life, and are affordable. It might also provide in-depth information about each laptop, such as its processor, RAM, storage, and display. This information can help you make an informed decision about which laptop is right for you. Vertical experiences are a valuable tool for anyone who is looking for a new product. They can help you save time and money by making it easier to find the best products for your needs.

Here are some of the benefits of using vertical experiences:

  • Save time: Vertical experiences can help you save time by providing you with a curated list of products that meet your specific requirements.
  • Save money: Vertical experiences can help you save money by providing you with information about the best deals on products.
  • Make better decisions: Vertical experiences can help you make better decisions by providing you with in-depth information about products.

If you are looking for a new product, I encourage you to use vertical experiences. They can be a valuable tool for helping you find the best products for your needs.

Here is a set of Examples of SGE in Action:

To illustrate how SGE can be used, let’s consider a few examples.

Question: What are the top-rated restaurants in New York City?

Answer: Here are some top-rated restaurants in New York City:

  • Le Bernardin
  • Eleven Madison Park
  • Peter Luger Steak House
  • Per Se
  • Momofuku Ko

Question: Among the top-rated restaurants, which ones offer vegetarian-friendly options?

Answer: If you’re looking for vegetarian-friendly options among the top-rated restaurants in New York City, consider these:

  • Le Bernardin offers a dedicated vegetarian tasting menu.
  • Eleven Madison Park provides vegetarian tasting menu options upon request.
  • Per Se offers vegetarian tasting menus showcasing seasonal ingredients.

Question: Can you recommend a specific dish from Eleven Madison Park’s vegetarian tasting menu?

Answer: Yes, one of the standout dishes from Eleven Madison Park’s vegetarian tasting menu is the “Carrot Wellington,” which features roasted carrots wrapped in pastry with mushroom duxelles and a flavorful vegetable jus.

By presenting a sequence of related questions and answers, these examples demonstrate how SGE can provide a coherent and contextual search experience, connecting users with relevant information while maintaining the thread of the conversation.

Search Generative Experience (SGE – watch video.) represents an exciting leap forward in the world of search technology. By leveraging Google’s AI algorithms, SGE empowers users with contextual answers, AI snapshots, conversational interactions, and enhanced vertical experiences.

As Google continues to refine and expand SGE, thesearch process is poised to become more efficient, informative, and connected. Whether you’re exploring popular tourist attractions, seeking top-rated restaurants, or delving into specific topics, SGE provides a seamless and comprehensive search experience. By signing up for the waitlist on the Google Search Labs website, you can stay informed about the latest updates and be among the first to experience the power of SGE. Embrace the future of search and unlock a world of knowledge at your fingertips.

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