With modern business dealings spilling over into the virtual sphere, a web presence has become a staple that any company must have as long as it seeks to thrive, stay healthy, and remain competitive. Further to that, blogging is another essential component of a healthy web presence. It has the potential to help keep a company’s web page visible and relevant to what its consumers are searching for.
Good search engine optimization factors into this because without these blogs they are less likely to be found, let alone the website itself. A blog that demonstrates proper SEO is bound to bring in traffic through the “back door” in a sense, and this very same traffic can convert into new clients and buyers.
Simple Ways Blogging Improves SEO
For all of its SEO-boosting capabilities, internet marketing and blogging work in congruence. However, maintaining a strong blog that generates and converts traffic is not as simple as writing an article and hoping for the best. That is a build-it-and-they-will-come method, and it certainly has no place in SEO. Blogs are naturally optimized for search engines because of their format as well as these factors:
- The content is written in a simple way and often comes with simple text and HTML, which makes it easier for crawlers to read.
- Blogs are constantly updated and the process essentially creates new web pages every time an article is published. This is a good mark as deemed by Google, Yahoo! and Bing search engines.
- Incoming traffic from backlinks to a particular blog post or from search results will increase visibility and traffic to the website that blog is a part of.
- The titles often reflect specific key terms and search phrases that internet users type in, thus, making a blog link one of the first things that someone will likely click on.
- Other bloggers are inclined to link back to a blog article they find useful. This could bring incoming traffic to a site without much more work on the webmaster’s part.
Optimizing Blogs for SEO
High volumes of traffic and quality page rankings are nice. Conversely, Google claims that something as sought after as page ranking is only one out of about 200 factors they look for when listing a web page in the search results. No matter how much internet technology evolves, those factors will be basic denominators underscoring strong search engine optimization. Here are some other simple tips that can help optimize a blog according to search engine standards:
Pagination refers to the numeric archiving of pages. This is commonly seen on sites that produce a lot of pages to search throughout. Google is a prime example, as they have the numbers displayed at the bottom of every search page. Paginated pages are much more conducive than the “older entries” or “newer entries” link that is common on blog hosts (i.e. Blogger), and it also simplifies the work for crawlers by reducing the amount of clicking that it needs to do. Fewer clicks mean that more relevant content is visible to the seeing eye, and all around that generates better visibility.
Backlink relevant blogs within a blog article.
Backlinks are links that point back to something relevant. The best way to implement them is to associate the link being used in the anchor text with the same keyword or key phrase that blog pertains to. For example, a backlink would look like this one on search engine optimization. This can be used to link a services page, another blog, a category, or any other relevant web page that could benefit from web traffic.
Give Links to your business pages:
Ultimately, all blogs are written for additional traffic, and it’s important to direct the traffic from the blog page to your related service page. Because your main service page is the real identity of the service you provide, and it’s important that you should lead the visitors from your blog page to your main service page. Also, You can have an attractive banner leading to your main service page with right captions on it. This is how your blogs become a gateway for new customers.
Categories function in a similar capacity as does pagination by telling web crawling programs about the content of the blog and the associated articles. It would be best to label categories according to keywords that are already associated with and being used throughout the website. For instance, it might be appropriate to file a blog article about Facebook marketing under a category like “internet marketing” or “social media” depending upon the niche of business or company to whom the website belongs.
Blogging is a multifaceted tool that businesses cannot afford to neglect in a rapidly changing digital age. If you are interested in learning more about the SEO of your website or blog, contact us about our web development services.