With the world moving with Google search, gone are the days where anyone searched for a lawyer in a telephone directory. Hence online presence for a lawyer is a must-have element in a lawyer’s profession. However, to put efforts to establish, maintain and grow this online presence is a real pain and a disruption for any Lawyer.
We, at Macronimous, have an end-to-end solution for the online marketing needs of Lawyers. We can help law firms or individual lawyers to rank well in search engines and boost its presence across the digital marketing platforms. Not only that, this tool set has already proved beneficial for more than 500 lawyers to land with more potential clients.
The suite includes Web Design & Development, SEO - Organic & Local, Reputation Management, Social Media Marketing and Google Adwords (PPC). We have a team of professionals having 15 years of experience in the field of digital Marketing doing this for you.
If you are aware of SEO already - We strictly follow white hat SEO strategies and follow the guidelines specified by the top search engines.
We build websites that look professional, SEO friendly and make sure they are compatible with latest browsers and devices. We write content rich articles for Lawyers and make sure they are effective for search engines. We do clean coding compliant with international coding standards. Ranging from small legal websites to enterprise level websites, we have a team of professionals who can deliver the right solutions at a high quality.
The current trend indicates that majority of people find their required service through online. The increase in usage of smartphones and mobile internet has pushed Law firms to create a good online presence.
Following are the major deliverables of Macronimous’ Lawyer marketing campaign:
It’s important for Lawyer websites to rank well in search engines for the important key phrases related to the practice area of law and location. Macronimous will help to optimize the content and make the website search engine friendly without compromising on user-friendliness. We strictly follow white hat SEO strategies and adhere to search engine guidelines.
(We will constantly monitor the traffic coming into the websites and work strategically to improve the conversion rate based on data analytics. We constantly improve the quality of the landing pages and enhance the user experience).
Local SEO will help you to find customers within your locality of business. Federal lawyers and huge law firms might handle international and statewide cases but even for them, local search presence is very vital. We are experts in bringing websites on top in local search results. (We create, maintain and optimize local business profile pages in various platforms such as Yelp, Google +, Lawyers.com, avvo.com etc. Our ethical SEO strategies will make sure that your website ranks well for local business search keywords. We are experts in optimizing Google plus local pages. )
The growth of social media has started to play a vital role in maintaining the reputation of a business. Macronimous offers reputation management solutions and we will maintain the social media accounts and make sure the enhanced listings are maintained periodically. (We will handle the reviews and ratings of the social media profiles.)
Macronimous offers Google Adwords services to clients and right from creating the landing pages to maintaining the CTR, we provide the complete solution. Apart from Organic search results sometimes it is important to advertise in Google Adwords just to have gain additional traffic. We optimize in such a way that more clicks can be achieved within a specified budget.
Social media has seen a dramatic rise in this past decade and even search engines like Google have taken social media presence into consideration. Social media gives you an advantage of showcasing your business activities and facilities to the audience. Social media platforms also give you a space to approach prospects in a continuous manner. (We will create, maintain and optimize various social media profiles on Facebook, Twitter, and Linkedin. We can also run social media ad campaigns for your business.)