| Link popularity can be defined
as the number of incoming or inbound links that your site has from
other sites and directories. The links can be from any Business
directory, Web directory, articles, or any other web sites. This
can be obtained by adding links to directories, search engines and
other related web sites, and we call as link building. In fact,
more the inbound links your site has, the better website link popularity.
More the quality incoming or inbound links, the more web site page
rank.
The factors that are considered by the search
engines while determining the rank of your site or the individual
pages are the number of links and the quality of the links that
your website contains. One has to remember that the more the incoming
links your site has, the greater the traffic to your site exists.
To start with, link popularity for website, we
have to add link first to major search engine like Google, Yahoo
and MSN. Two methods of link building to a website obtains link
popularity
Two-way link exchange:
This link submission is nothing but exchanging of links, means Reciprocal
links. A link will be added to your domain pages and your domain
link added to their domain pages.
One-way submission:
This link submission is nothing but adding links to directories
and search engines, no need of reciprocal links.
Acquiring inbound Links To Your web Site
Having a link to your site is essential, and to
have this done your site needs to be attractive and made suitable
to have a link. Aiming at making your site beneficial to the audience,
try to have a page or a site that helps the directory editor to
select your site.
Content always remains to be an asset to your
site. Focus on creating a content rich site. It brings in visitors
who are looking for information, and these in turn bring in more
visitors. Whether your site deals with selling any service or product,
having the related articles, newsletters can add value to your site
content. Submitting your site to some of the major directories,
regional directories and thematic directories should be done carefully.
Look out for some sites that seem to be complementary
to your site, and exchange links. This helps in gaining link popularity.
Have contact with the link partners and identify the different ways
by which your site could get linked to their site. Identify the
natural means of having a link to that site from your site. Finally
mail your ideas to the prospective link partner. A personal note
explaining what you have in mind would create a better impact rather
than using a form.
Analyze the approach to be used by which your
partner would get benefited by you and vice versa. You could also
write some article about your site, and provide free access to this
article provided you gain a link.
Determining your web site Link Popularity
A periodic check on the incoming links to your
site can be done effectively using a very useful tool like
Link Popularity Check from Marketleap.
What Not To Do ?
Never use the automated programs that send in
forms requesting for links. Such programs can be used for identifying
the worthy sites for gaining links. On identifying the links, short
personal messages can be sent to them. Remember that not all your
messages will be replied and not everyone would like to possess
exchange links. So be patient. Never assume that if you do not get
a reply then they are not interested. Probability of them approaching
you in future is high. Try not to exchange links with any site you
feel like and also try avoiding creating a huge list of exchange
links.
How to increase link popularity?
Sincere hard work and a smart approach is what
is needed in building link popularity. Apart from having done a
complete search and sending enough reciprocal link emails, much
more can be done to gain link popularity.
If you write articles, you get to use them on your website and you build your website content. You can also submit your articles to other sites, or allow them to reuse with full credentials, (Make sure they link back to your site). With both methods you get a lot in return:
- As told earlier, article writing is one way of enhancing link popularity. It also makes your site content rich and gives you the option to submit to various sites. This gives you a high return.
- Remember to keep your site always content rich. Use keyword rich text in your pages and start promoting your site. This can also lead to more number of pages being indexed by the search engines.
- Websites can link back to your site on identifying related topics in your site.
- It is possible to also enhance link by receiving a back link from the site where you have submitted your article. Do include a link in all guest articles where you had submitted your article.
- The sites that had more number of inbound
links from the various other sites that deal with similar topics
are encouraged by the search engines.
What is Back Link Analyzer?
To identify the various pages that link to your
site, you can enter your domain name in the search engines like
link:yourdomain.com
This gives the list of pages that are hyper linked
to the yourdomain.com site. The search can be narrowed down still
further to a particular URL. You can be more specific in this case.
For Example:
link:yourdomain.com/services/index.html
Other Resources:
Marketleap Visibility Index
http://linkpop.marketleap.com
You want to see how you perform in comparison
to some of the major competitor sites on the web, just enter your
URL along with your competitor’s URLs or the URLs that you
want to compare with. Easy to learn and use. It is possible to get
a report that that has the link count listings from some of the
major search engines.
Link Popularity Check
http://www.linkpopularitycheck.com
You want to check your site’s link popularity
on comparing with three other URLs, just enter your URL along with
the 3 other URLs and you can get the various reports showing your
link popularity. You can obtain charts and link count listings.
Free and easy to learn. Use it and have the results mailed to you
on regular basis.
Link Popularity
http://www.linkpopularity.com/
A free and simple service generating the list
of various links from the top three search engines. These results
shall also be mailed to you on regular basis on demand.
Compute Your Own Web Traffic Rank
http://www.useit.com/alertbox/relativeranking.html
This overall site popularity can be computed by
this interesting method.
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